Shen Xiangyang, Microsoft’s Senior Vice President, Director of Search Engine, disclosed Bing Search’s strategy in China recently.
He said, in order to acquire the 5% high value English search queries, Bing will implement differential competitive strategy in the short run. The core is to provide users with better English search services, including translation and online dictionary.
Though mobile searches still have some limitations compared with that on PC, no one will ignore the potential of it considering the high growth of mobile internet’s development. Shen also points out that Microsoft regard mobile search as the key point for Bing to hit the search market.
Currently, Bing Chinese Search launches a new version, adding some functions like dynamic home page. As for the wireless field, it supplies Window phone with some services like one-touch search.
Instead of giving comments for the 3B War between Baidu and 360, Shen shared Bing’s development in China and the U.S. “In America, Bing has deep cooperation with leading SNS platforms, Facebook and Twitter. Users can directly use Bing once log in on Facebook. Bing is the only search engine cooperated with Twitter.”