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Research & Statistics

100 Million Simultaneous Users on QQ

March 8, 2010

At 19:52:05 on March 5, the number of simultaneous online QQ users for the first time exceeded 100 million, which is also the world’s first online application having exceeded simultaneous 100 million users.
Tencent’s market capital is over USD 37 billion.

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China Internet Statistics 2009 Summary

January 20, 2010

The following statistics are based on data released by CNNIC for 2009.

China Internet users: 384 million, with a penetration rate of 28.9%
Broadband Internet users: 346 million
China mobile internet users: 233 million (60.8% of total internet users)
Internet users in rural areas: 106.81 million
Registered domain names: 16.82 million (80% are .cn domains)
Top 3 Internet applications

online music
online [...]

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China Online Display Advertising Reached 18 Billion in 2009

January 15, 2010

According to the latest CR-Nielsen report, China online display advertising market reached 18 billion yuan in 2009, up 36.9% from 2008.
The top 5 online display advertising industries

automobiles: 16.1%
fashion: 14.8%
entertainment: 10.6%
computer and electronic products: 10.3%
FMCG: 8.4%.

Top 5 Online Display Advertisers
Top 5 Advertisers with the highest online advertising spend:

Jiayuan.com (online dating): 520 million yuan
VANCL (online apparel): 510 [...]

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Chinese Consumer Social Technographics Profile

January 7, 2010

It’s critical for companies to profile targeted audience and determine what kind of relationship you want to build with them, based on what they are ready for.
Forrester’s Social Technographics classifies consumers into six overlapping levels of participation:
Here is the handy (and free) consumer profile tool you can try to get some idea.

Bars indicate the percentage [...]

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70% Chinese can’t live without mobile phones

December 2, 2009

Synovate asked in a survey about the importance people attached to their mobile or cell phone. An incredible 70% of Chinese respondents said they ‘can’t live without it‘ and this figure was also high in Hong Kong (59%) and Taiwan (54%).
The same survey revealed that some people can’t live without newspaper or magazines. A third [...]

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China’s Top 10 Fast Developing Cities in 2009

December 1, 2009

Shanghai
Beijing
Tianjin
Guangzhou
Hangzhou
Chengdu
Nanjing
Fuzhou
Changsha
Ji’nan

The cities were evaluated on what China.org.cn calls “a comprehensive assessment basis,” that took into account the size of the economy in each city, the number of employees, fixed assets investment, gross output of industrial enterprises, per capita GDP, population urbanization, added value of the first, second and third industries, disposable income of the urban [...]

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Insights on Finding China Expert Local Digital Talent

November 29, 2009

Clay Chandler, an editor with McKinsey’s publishing group, interviewed Emmanuel Hemmerle, a principal with executive search firm Heidrick & Struggles, in Tokyo in October 2009.
In the video below, Hemmerle challenges many of the classic assumptions about talent management in China and shares his insights on finding expert local talent, setting compensation levels, and understanding the [...]

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Online Advertising Market Share of Top 4 China Web Portals

November 23, 2009

Tencent’s online advertising market share in Q3 this year has increased by 5% to 25% since Q3 2008, catching up with Sohu (30%). Sina is still the leading web portal in online advertising with a market share of 38%, dropped by 5% compared with Q3, 2008. NetEase’s market share has also dropped slightly from 9% [...]

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Top Search Properties in Asia Pac

November 4, 2009

comScore today released its latest report on search activity in the Asia-Pacific region based on data from its qSearch service. Google Sites ranked as the top search destination in Asia Pacific, commanding more than 44% share of searches performed in the region. And, Baidu.com followed with 8.2 billion searches.
Searchers in the region averaged nearly 88 [...]

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Video – Kaiser Guo Brings you Closer to Chinese Netizens

October 29, 2009

Tang Dynasty is one of my favorite Chinese rock band. Kaiser Kuo is co-founder of Tang Dynasty who recently gave a speech at University of Nebraska—Lincoln on Chinese netizens.

Born in the U. S. to Chinese parents, Kuo lives in China and identifies equally as American and Chinese. Formerly director of digital strategy for the Beijing [...]

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