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Consumer confidence in China’s rural areas continues to increase

August 24, 2010
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A recent survey by Nielsen and CEMAC (Chinese Economic Monitoring & Analysis Center) showed consumer confidence slowing among those in cities, but steadily increasing among consumers in rural villages, who have a greater willingness to spend compared to those in larger cities.

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Tencent Q2 Advertising Revenue Exceeded Sohu

August 23, 2010
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Tencent’s Q2 online advertising market share increased a lot after a fall in Q1 exceeding Sohu for the first time.

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Growing adoption of credit card in China

August 12, 2010
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From 2004 through 2009, credit card adoption in China has been growing an average of 40% annually, says Euromonitor International.

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Top China Internet Properties by Unique Visitors in May 2010

July 16, 2010
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In a recent report released by comScore, in terms of engagement among the top 20 most-visited properties in Asia Pacific, Tencent ranked as the most-engaging property with visitors averaging 6.5 hours on the site during the month, consuming 716 pages of content and visiting the property an average of 39 times.

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Chinese Sites Among Top 100 Visited sites on the Web

May 31, 2010

Google recently released a list of 1000 most visited websites and these Chinese sites below are in top 100 in April 2010:

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Consumer Confidence in China Back to Pre-Recession Levels

May 31, 2010

Chinese consumers’ confidence has reached levels not seen since 2007, according to the China Economic Monitoring and Analysis Center (CEMAC), jointly run by China’s National Bureau of Statistics and the Nielsen Company. For the survey, they interviewed over 3,500 Chinese shoppers in ities, towns and rural villages, and concluded that the consumer confidence index has [...]

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China Online Advertising Summary in Q1 2010

May 25, 2010

China’s Q1 online advertising spend in 2010 showed strong growth, with an increase of 85.4% to 6.36 billion yuan (USD 931 million) compared to Q1 spend in 2009. Baidu leads China’s online advertising market in quarter one in 2010 with total sales of 1.293 billion yuan. The next five are: Taobao: 590m yuan Google China: [...]

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China Q1 Online Payment Exceeded 212 Billion Yuan

May 24, 2010

According to iResearch, the first quarter of china’s online payment market in 2010 totaled to $212.1 billion yuan (US$31 billion) with an increase of 17.8% compared to Q4 2009.

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China’s Consumer Confidence Reaches Highest Level Since 2007

May 11, 2010

Chinese consumer confidence continues to strengthen, up four points in the latest survey and reaching highs not seen since 2007, according to the latest Chinese Consumer Confidence Report, which is jointly released by China Economic Monitoring & Analysis Centre (CEMAC) of the National Bureau of Statistics and The Nielsen Company. With the economy improving and [...]

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China Internet Users Reached 404 Million

May 3, 2010

State Council Information Office Minister Wang Chen shared last week that as of now, the number of Chinese netizens has reached 404 million; Internet penetration rate reached 28.9%, exceeding the world average. And, mobile Internet users reached 233 million people. Total number of broadband users reached 346 million.

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4 Chinese Companies among Top 50 Most Innovative Companies 2010

April 19, 2010

This could be a surprise to some people; but this recent survey conducted by Boston Consulting Group put four Chinese companies on top innovative company list. 8. BYD 28. Haier Electronics 30. Lenovo 44. China Mobile Apple reigns as No. 1 again, trailed by silver medalist Google. And Microsoft and IBM find themselves back in [...]

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The Aging of Chinese Population Presents Marketing Challenges

April 11, 2010

As a consequence of China’s one-child policy, its population is aging at an accelerated pace. Two years from now, the share of the Chinese population younger than the age of 20 will fall below the same share in the US, and will continue to fall for the near future. Today, the median age for the [...]

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China’s Online Game Market to Reach $9.2 Billion in 2014

April 6, 2010

Niko Partners, the leading market intelligence firm on China’s video game industry, last week announced preliminary results from its upcoming Annual Review & Five-Year Forecast on China’s video game industry, citing $3.57 billion in revenue from online games in 2009. The annual review and forecast on online gaming and Chinese gamers shows strong growth by [...]

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Understanding Chinese Mothers

April 5, 2010

Go-getting. Dedicated. Easygoing. All Chinese mothers are not the same. In a China where women indeed hold up half the sky, there are an estimated 320 million working mothers. That’s more than the entire population of the United States. Ogilvy shared some interesting findings about Chinese mothers; mothers in urban China follow different styles of [...]

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Taobao Announced Plan to Open its Massive Data

March 31, 2010

Taobao announced today in Shanghai its plan to open up its massive raw data, “Taobao DataCube“. Personal and corporate data will be protected. Data are provided in two ways: Directly from Taobao DataCube From third party research organizations The data from DataCube include: Industry size and trend Buyers’ characteristics such as demographics, geo-locations, and shopping [...]

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