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Research & Statistics

China Internet Advertising Spend Bypassed Newspaper in 2011

According to iResearch, China internet advertising total revenue reached 51.19 billion yuan (USD 8.11 billion) in 2011, up 57.3% from 2010 and exceeding total newspaper print ad revenue by 45.36 billion yuan. iResearch forecasts total internet advertising revenue would exceed 100 billion yuan next year (2013).

Top Car Rental Websites in China in 2011

As you can see in the above search trend graph, car rental business is taking off in China. 

Email Deliverability: China v.s. Worldwide v.s. APAC

Email deliverability in China is much worse than the global average; only 58% of all emails can reach users’ inbox, which is also much lower than the average in Asia Pacific region (78%) according to data shown in a recent ReturnPath report.

Chart: Top Online Website Verticals by Unique Visitors

Online portals like Sohu.com and Sina.com.cn still receive the most web traffic in terms of the number of unique visitors.

Hurun Most Valuable Chinese Home-grown Brands List 2011

The Hurun Research Institute this June released the Hurun Most Valuable Home-grown Brands List 2011, a comprehensive ranking of the 100 most valuable home grown brands from mainland China. Unique in China, the Hurun Most Valuable Home-grown Brands List 2011 draws upon both relevant economic data and consumer survey results to come to a comprehensive [...]

Stanford Study: Online Lives of Chinese and US Teens

High schoolers in Palo Alto, Calif., in the heart of Silicon Valley, spend significantly more time using digital media every day than their peers at leading high schools in the Chinese capital. However, Chinese students sometimes outpace their American counterparts in embracing the latest internet technologies and building a network of online friends they have [...]

Women in BRIC Countries Much More Ambitious Than Those in US

The proportion of educated women in BRIC countries who reported in a survey that they are “very ambitious” is 59%, 63%, 85% and 65% respectively, compared with 36% in the United States. The numbers of women who aspire to the top jobs in companies is similarly high in those countries. Source: Source: Winning the War [...]

China to Surpass Japan in Total Ad Spending in 2011

eMarketer estimates that by the end of this year, ad spending in the China will increase enough to make the country the second-largest advertising market in the world. Japan’s total media ad spending last year reached $34 billion. But  the effect of the tsunami and continuing economic difficulties will cause ad spending in Japan to [...]

Charts: China Internet Market Update for Q2 2011

In the second quarter of 2011, China Internet market reached 62.2 billion yuan, up 19.0% compared to the first quarter with year on year increase of 77.5%.

Total China Internet Users Exceeded 500 Million by H1 2011

According to DCCI’s latest data, the total number of China Internet users reached 508 million by the first half of 2011. They also estimated that it will reach 551 million this year. Portal websites are still the number one most visited category, followed by search engines and emails. We will share more by next week. [...]

Total China Personal Email Users 2008-2014e

According to iResearch’s recent report, There were 259 million personal email users, up 18.8%. This means over half (56.7%) of China Internet users use personal emails. From my personal experience, emails are not a popular way for personal communications in China, compared to QQ/MSN instant messaging and Weibo. However, many services require email addresses at [...]

China Internet Usage Led by Web Portals as Social Networking Remains Smaller Segment of the Market

A recent comScore study reveals that portals commanded the largest share of online minutes, accounting for 24.4% of total time in Greater China (including Taiwan and Hong Kong), followed by the Entertainment (9%), Search/Navigation (6.2%), Social Networking (5.5%) and Retail (5%)site categories. These five categories combined accounted for half of all time spent online in [...]

Chinese Households Earning More but Saving Less

Chinese households are earning more but saving less, according to Credit Suisse. Based on the Bank’s latest proprietary China Consumer Survey, household income of the bottom 20% of those surveyed has risen by 50% since 2004, while the top 10% has grown 255% to around RMB34,000 per month.

China to Have Urban Population of 1 billion by 2030

China will have an urban population of 1 billion by 2030 according to McKinsey forecast & UN data (2009-2010). Also by 2030, China will have 221 cities with more than 1 million people. During this period, 400 million Chinese will move to urban areas, more than the population of the US and Brazil combined. (Source: [...]

China Internet Users by Numbers Feb 2011

According to CNNIC latest report this January, China’s total Internet users has reached 457 million, up 19.1% compared to 2009. Internet penetration rate (34.3%) is still low in China but higher than the world average.

China Provinces by Tiers according to Internet Penetration Rate

China’s Internet penetration rate (IPR) is 34.3%, higher than the world Internet penetration rate. Provinces with IPR higher than 34.3% can be classified as Tier 1. According to the Internet World Stats, world wide Internet users reached almost 2 billion by 30th June ’10. There were about 1,966,514,816 online users with a penetration rate of [...]

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