
Sun Peilin, an analyst in EnfoDesk recently pointed out that the market size of Chinese mobile internet reached 158.8 billion yuan by the end of 2012, with 750 billion users. [Read more...]
China Internet Marketing Trends, Statistics & Insights

Sun Peilin, an analyst in EnfoDesk recently pointed out that the market size of Chinese mobile internet reached 158.8 billion yuan by the end of 2012, with 750 billion users. [Read more...]

According to The State of Mobile Benchmark report released by Adobe in April, almost half of China mobile internet visits are from Android devices, compared to slightly over one third from iOS devices.

One minute is equal to 60 seconds, which seems really short. However, during this short period, a variety of things is taking place.
And what is happening on the constantly changing internet in ONE minute? According to the data provided by Intel, an amount of 47,000 apps are downloaded. Amazon sells products with their value of USD 83,000. And, there are over 6 million views on Facebook.
As on China internet, what changes is taking place in one minute? The chart above is ready to show you.

According to the recent data released by iResearch, China online advertising market has almost reached 20 billion yuan, which indicates that the overall market has stepped into a new round of development. [Read more...]

Sohu recently declared that Sohu News mobile apps users have reached a hundred million, being the first one in China. The number of media cooperating with Sohu client-side is over 550, with total subscription over 0.45 billion.
In the meantime, Sohu welcomes all forms of media such as radio and TV to co-build an “Any media-platform”. [Read more...]

According to a report of EnfoDesk, QQ browser, UC browser and Oupeng browser (excluding Opera) were the top three in the accumulative account market share of China’s third party browser, with 40.6%, 33.0% and 8.3% market share by total users by the end of the Q4.
And we can also see that UC browser, QQ browser and Oupeng browser (excluding Opera) are also the top three counting the total number of active account with market share of 39.8%, 37.2% and 7.0% respectively in Q4. [Read more...]

The netizens in Tier 1, 2 , 3 and 4 cities have different behavior because of different economic development and living environment. [Read more...]

According to iResearch, Search was the most popular Internet service in China in January with 454 million users coverage, followed by online video and online community.

We found something interesting when we took a look at a copy of New Weekly that was published about 8 years ago. “TOP 10 Chinese Desires” listed Chinese people’s top 10 dreams.
About 72.68% of them wanted to have more money; 65.12% longed to travel around the world; and 54.09% wished China became No.1 in the word. Vehicles, villas, even books and friends were all on the list. At that time, it seems Chinese people’s personal dreams have higher priority over national dreams.

According to a data released by Nielsen recently, from January 28 to February 24 2013, during the Chinese New Year, the sites where people spent the longest time are search engine, directories, e-commerce and others. E-commerce, other websites and e-mail experienced the most obvious changes during CNY period. The change of the visit time on e-commerce sites from Jan 28 to the Spring Festival reached 46.50%, and after the Chinese New Year it got an sharp increase of 71.03%.

According to Enfodesk, Baidu accounted for 30.9% of the total online ad revenue in China; Alibaba for 15.3%, and Google China for 6.2%.

According to iResearch on the major entry and exit websites of the past two years, Chinese netizens’ behavior did not change too much. Portal, search engine and navigational websites are still the main choices for netizens to surf the Internet.


Chinese news portal daily coverage reached up to 27.14 million users in January according to data from iResearch. People’s Daily is the largest news portal by total visitor reach covering 6.23 million Internet users or 2.6% of total.
Here comes the market research on China online display ads in Nov 2012 from Nielsen. Let’s take a look:
In Nov 2012, there were 10079 advertising projects, 2455 advertisers and 22094 creatives, declining for 18.9%, 24.4% and 23.3% respectively when compared with the same period in 2011. [Read more...]

Benefiting from the rapid development of e-commerce, China online ads market reached 14.53 billion yuan (USD2.33 billion) in Q3 2012, which is building its historical high. [Read more...]
Here comes China Internet users online time distribution in recent 3 months from Baidu Tongji.
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