Navigation websites are similar to directory websites, listing websites by categories and making it easier for users to find what they need. It’s set as homepage or entry page to internet access by many internet users in China. Let’s take a look at some insights of navigation websites in China.
In July 2014, navigation websites had daily user coverage of 150 million with growth rate of 56.3%, ranking the most popular online application in China according to data from iResearch.
China top 3 navigation websites by MAUs in October were Hao.360.cn, Hao123.cn and 123.Sougou.com according to data from EnfoDesk.
Page views of Hao123.cn exceeded 2,909 million in October, ranking top among China navigation websites, followed by Hao.360.cn and 2345.com.
Besides, Hao123.cn had longest visiting time among China navigation websites in October.
In terms of visits, Hao.360.cn had the most visits among China navigation websites, followed by Hao123.cn and 2345.com in October 2014.
Most Chinese people who use navigation service on the internet were satisfied with popular navigation websites in China according to research of EnfoDesk.
Male users accounted for 74.4% of total navigation website users in China.
Users whose income were between 2,000 and 3,999 yuan accounted for 27.86% of total users, which were the major ones in October 2014.
China navigation website users who were in east China represented 36.62% of total users, followed by north and south China.
Users who had bachelor degree used navigation websites more than other users with different education background in October 2014.
China navigation website users favored social news on desktop, which accounted for 80.13%.
Leisure games accounted for 63.4% of all the favored games by Chinese people, ranking top, followed by role play and chess & cards games.
Online videos like movie, hot trend video and TV drama were the most popular ones favored by Chinese users in 2014.
Hao123.cn, Hao.360.cn and 2345.com are known by Chinese people and they visited these navigation websites within half a year in 2014.
Chinese users tend to visit navigation website with installed browser, which represented 60.73% in 2014.
Clothing, bags & luggage, digital product and book & video were top 3 categories of products purchased via navigation websites by Chinese users on desktop in 2014.
Also read: China Top Automobile Websites in Q3 2014