In Q4 2014, total active users of China mobile app store users exceeded 411 million excluding users from App Store, mobile phone company’s app store and operator’s app store. In Q1 2015, users would be 420 million in China according to iiMedia.
The top three app distribution players in China in the last quarter of 2014 are Baidu league, 360 league and Tencent’s with 42%, 22.3% and 21.8% market share respectively according to EnfoDesk.
The data shows that over 60% China mobile phone internet users downloaded apps via third-party app store in 2014.
72% China mobile app store users often search mobile apps while 48% users search game download in 2014. Many users will refer friends’ recommendation to download mobile app and then online community is popular among them.
54.7% China mobile app store users downloaded apps with Wifi. Further, the data shows 12% users chose to download app during a free period in 2014.
Also read: Top 100 Mobile Apps in China