The number of monthly active users (MAU) of WeChat grew slightly to 1,251 million in the second quarter of 2021, according to Tencent’s quarterly results. Smart device MAU of QQ decreased to 591 million.
Transaction volume generated from Mini Programs more than doubled year-on-year as Tencent helped businesses thrive by facilitating management of their own channels and user relationships, while also enabling them to achieve higher profit margins than on marketplaces.
Brands and merchants can:
- acquire customers for their Mini Programs offline via QR Codes and WeChat Pay;
- create and distribute content via their own Official Accounts and WeChat Groups, engaging users and driving repeat visits to their Mini Programs;
- convert visits into sales with Mini Programs’ powerful shopping functionalities;
- deepen user connections via Video Accounts and live streaming as additional touchpoints
What you should know about WeChat in 2021
Total revenues were RMB138.3 billion (USD21.4 billion), an increase of 20% over the second quarter of 2020. Operating profit was RMB42.8 billion (USD6.6 billion), an increase of 14% YoY. The operating margin decreased to 31% from 33% last year.
According to IDC, we ranked first in China in terms of video cloud solution revenue.
Mobile reach in China: Tencent, Alibaba, Baidu, ByteDance, vs. Kuaishou