Overview of Sina Weibo 2012

Scales of Sina Weibo Users

During year 2012, the number of Sina Weibo registered users kept increasing and exceeded the 300 million mark at the end of February, 400 million after July, and kept jumping over 500 million by the end of the year. At the same time, the active Weibo users reached 4.62 million, up by 82% compared to the same period last year.

Weibo Content Events

The Average Amount of Weibo Posts

Spring Festival transportation, London Olympic, Gangnam Style and some extremely popular online expressions had been hot on weibo platforms in 2012. The Weibo posts maintained a steady growth trend in 2012. It peaked during the Olympic Games, and got another new jump after November.

The User Stickness

According to Hitwise, the top 3 popular websites in 2012 are baidu.com, taobao.com and weibo.com. And weibo.com became the most popular social network platform with the most visiting time.


  1. says

    I was missing your take on the story 90% of the Sina Weibo accounts are zombies (according to Tech in Asia). Seems a little detail worth mentioning, whether it is true or not.

  2. VioletteRouze says

    Well, Weibo has a lot to be thankful for in terms of 2014:Net revenue of $334.2 millionIncrease of 47% in terms of net revenueUser base has grown 31%
    What comes next for Weibo? The platform intends to keep growing and expanding their offerings. It is clear they are doing something right, as they are a cherished social media platform for China.
    Source: http://socialbrandwatch.com/weibo-has-stunning-2014/

    I am not a weibo user, but when I read great news about them such as this one, I think I have to check out that for some time.


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