I was asked about Chinese travelers’ interested topics last week speaking at WTM Vision Shanghai conference and I shared twelve topics Chinese travelers are most interested in before and during travelling based on search data from Baidu.
The most searched data (over one third) on Baidu are about travel destination, followed by various destination locations (about 29%), transportation maps (over 13%) and travel guide (10%).
Beside the above four topics, the China online travelers are also interested to find out the following:
- Tickets of places of interest
- Special local products
- Information of attractions
- Food & restaurants
- Travel agency
As travelers are stepping into travel phase, the interests are more specific. Travel marketers should develop content and campaigns targeting each primary interest.