Number of China Internet users
The number of China internet users grew to 854 million in the first half of 2019 with a China internet penetration of 61.2%. Check out the number of China internet users since the year 2008.
98.6% of internet users accessed the internet through mobile devices in China. The 10- to 39-year-olds represented 67.8% of all internet users in China. The largest user group were students (25.4%). 610 million users shopped online in 2018, 14.4% more than a year ago. And, 406 million users ordered food delivery online.
China internet users in urban areas account for 73.7% of total internet users. Among the Chinese population who don’t access the internet (which is 541 million), rural areas account for 62.8%. Internet user growth is mainly relying on mobile terminals, which is also very slow.
The number of internet users on mobile phones is 847 million, accounting for over 99% of internet users in China. Smartphones have become the top internet access devices in China.
Besides mobile phones, smart TV has been growing its popularity in China connecting users to the internet.
Top online applications by total number of users in the first half of 2019 are instant messaging, search engines, online news, online videos, and online shopping.
China Internet users as of Dec 2018
In China, a total of 816.98 million users used mobile devices to access the internet as of December 2018, representing 98.6% of the total internet users. That was 1.1 percentage points higher than a year ago.
The percentage of users who accessed the internet via television grew to be 31.1%, 2.9 percentage points higher than a year ago. The percentage of users who used desktop computers to access the internet decreased by five percentage points to 48%.
In 2018, each user spent an average of 27.6 hours online a week, 0.6 hours more than a year ago.
The total number of internet users in China reached 829 million as of December 2018, a net increase of 56.53 million. Internet penetration was 59.6%, 3.8 percentage points higher than a year ago.
Sorted by areas, the number of internet users stood at 607 million in urban areas with a presence of 73.3%. That was a net increase of 43.62 million or 7.7% higher than a year ago. The number of internet users in rural areas increased by 6.2% to 222 million, accounting for 26.7% of the total.
Internet penetration in urban areas rose from 71% to 74.6% as of December 2018. By comparison, internet penetration in rural areas increased from 35.4% to 38.4%.
The numbers of male and female internet users in China were almost evenly split, with slightly more in the male.
The 10-39-year-olds represented 67.8% of the total internet users, among whom, those aged between 20 and 29 years took up 26.8%. The 40-49-year-olds enhanced their presence from 13.2% a year ago to 15.6%. Users aged above 50 years accounted for 12.5% of the total, which was 10.5% a year ago.
The major force of internet usage were those who received junior high school (38.7% in proportion) or senior high school/vocational school (24.5% in proportion). Those who at least earned a bachelor degree represented 9.9% of the total.
Speaking of professions, the largest user group were students (25.4% in proportion), and then there were freelances/self-employed (20% in proportion). 12.9% were senior/mid-level managers and company staffs.
Seeing from monthly earnings, those earned from 2000 to 5000 yuan accounted for 36.7% of total Internet users. The above 5,000 yuan earners represented 24.1% of the total, 3.9 percentage points higher than a year ago.
Around 792 million internet users used instant messenger, accounting for 95.6% of the total. Specifically, 780 million of them used it through mobile devices, a net increase of 86.7 million from a year ago.
The number of search engine users were 681 million, representing 82.2% of the total internet users. In particular, 654 million of them used search engines on mobile devices, a net increase of 29.98 million from a year ago.
610 million users shopped online, 14.4% more than a year ago. That was 73.6% in presence. 592 million of them shopped through mobile devices, 17.1% more than a year ago.
406 million users ordered food delivery online, an 18.2% increase year-on-year. 397 million of them ordered through mobile phones, an increase of 23.2% year-on-year, which represented 48.6% of total internet users.
The number of online payment users reached 600 million, 69.3 million or 13% more than a year ago. Its presence rose from 68.8% to 72.5%. 583 million of them made payments via mobile devices, an increase of 10.7% year-on-year. Usage penetration rose from 70% to 71.4%. The percentage of users using online payment services offline up from 65.5% to 67.2%.
The user base of the online video went up by 33.09 million to 612 million, accounting for 73.9% of the total. 590 million of them watched video on mobile devices, a net increase of 41.01 million.
As of September 2018, there were 322 million smart televisions, 218 million of which were installed. Over half of online video users watched videos via television programs.
Internet user demographic profile (members only)
Please subscribe or login to view the demographic profiles including age, gender, income level, education, and professions. Data on this page is accessible to both CIW Standard and CIW Premium annual subscribers.
Internet user in selected categories (members only)
Please subscribe or login to view the internet users growth charts in selected categories worth your attention including search engine, mobile search, online shopping, mobile shopping, online travel booking, online payment, mobile payment, online gaming, mobile internet gaming, online streaming, online education.