Momo, a popular mobile social networking platform in China, saw 113.3 million monthly active users in December 2018, compared with 99.1 million in December 2017. Its total paying users of live video service and value-added service, excluding the overlapping and including 3.9 million paying users of Tantan, were 13.0 million for the fourth quarter of […]
Momo News & Stats: A Top Social Networking App in China
Momo, founded in March 2011 by Tang Yan, Zhang Sichuan, Lei Xiaoliang and Li Zhiwei (most of whom are veterans of NetEase, and is based in Beijing), is a free location-based services instant messaging application for smartphones; it's popular for making friends with nearby strangers. And, it was well known as a tool for getting laid with strangers.
Momo users can find people nearby and send each other text messages, images, location information, and voice messages.
Besides one-on-one mobile chatting, it also allows group chatting though there are limits to the number of friends and the number of users to join in group chat.
The Momo mobile app, which is available on Android, iOS and Windows platforms, enables users to establish and expand their social relationships based on locations and interests. Momo offers a personal and lively way for users to discover people nearby.
Momo features various location and interest-based features, such as Nearby Users, Groups, Message Board, Topics and Nearby Events, multi-media instant messaging tools, as well as popular mobile games. The various functions are connected with each other. For example, Nearby People function features links to nearby Groups and Nearby Events.
Momo have developed a tiering system whereby each user is assigned one of six scores based primarily on his or her behavioral patterns, profile credibility, degree of engagement, and quality of interactions with other users. Each user can monitor the score on his or her profile page. A user can generally improve his or her tiering score by demonstrating a pattern of wholesome social behavioral, a credible social profile, active engagement and high quality interactions with other users.
Growth of Momo Apps
- Momo was initially released in August 2011
- In December 2011, Momo announced surpassing half a million users
- Three months later, the number of Momo users reached 2 million
- It hit 10 million users on its first anniversary in August 2012
- In October 2012, the number of Momo's register users has surpassed 15 million
- On December 4 2012, the number of Momo users reached 20 million
- In July 2013, the number of Momo users reached 50 million
- By end Jun 2014, Momo's total number of registered users reached 148 million; with 52.43 million monthly active users
- As of 30 Sep 2014, Momo's total number of registered users reached 180.3 million with 60.2 million MAUs and 25.5 million average DAUs. Users has set up a total number of 4.5 million groups on Momo.
Monthly active users of Momo reached 110.5 million in September 2018, compared with 94.4 million the prior year period, according to its unaudited financial results. Total paying users of Momo’s live video service and value-added services, including 3.6 million paying users of Tantan, were 12.5 million for Q3 2018, an increase of 71.23% year-on-year.
Momo, one of the top mobile social networking platform in China, announced total net revenues of $494.3 million in Q2 2018 with an increase of 58% YoY, according to its unaudited financial results.
Momo announced its net revenues totaled US$435.1 million in Q1 2018, an increase of 64% from Q1 2017. Net income attributable to Momo Inc. increased by 59.6% to $129.9 million in Q1 2018 from $81.2 million in Q1 2017.
China social media advertising and marketing market reached 7.62 billion yuan (US$1.15 billion) in Q2 2017 with an increase of 13.2% QoQ or 40.6% YoY.
Momo, one of the top social networking mobile app, monthly active users (“MAU”) reached 91.3 million in June 2017, compared to 74.8 million in June 2016 according to its financial results.
China social ads market totaled 6.73 billion yuan in the first quarter of 2017 with an increase of 46.4% YoY or -6.5% QoQ according to data from Analysis.
One of the leading social app, Momo reported total net revenues of $265.2 million in the first quarter of 2017, an increase of 421% from $50.9 million in Q1 2016.
Total net revenues of mobile social app Momo were $246.1 million in Q4 2016, an increase of 524% from $39.5 million in Q4 2015.
Momo, one of the top mobile social networking app in China, had Monthly Active Users (“MAU”) of 77.4 million in September 2016, compared to 73.0 million in September 2015 according to its unaudited financial results.
Momo, one of the leading mobile social networking app in China, reported increased net revenues of 222% year over year to $99.0 million in Q2 2016 though its monthly active users were down to 74.8 million in June 2016 from 78.4 million in June 2015.
Momo has the largest ratio of male users, accounting for 61.8%, while the female users of Weibo are majority (50.5%).