The estimated growth rate of advertising spending in China in 2020 is 3.9%, higher than 3% in 2019, according to the revised forecast from Dentsu Aegis Network (DAN). Tencent displaces Baidu and becomes the second largest publisher by total net digital ad spending with an increase of 15.5% YoY. And. Alibaba will remain on top, […]
Baidu announced on 8 July 2020 that it is providing advertisers direct access to Microsoft’s MSN native desktop inventory via Baidu’s MediaGo advertising platform. The agreement enables advertisers around the world to reach consumers in the United States through premium placements on multiple MSN properties.
Under China’s “new infrastructure” development plan, data center is listed as a key development project in 2020. Tencent, Alibaba, and Baidu all have set ambitious goals; local governments have responded positively; first-tier cities, such as Shanghai and Shenzhen, which are in short supply of land resources, have also shown some degree of policy flexibility. Driven […]
Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and upgrade CRM tools. Use contents on building a new brand Some Chinese content specialists think that they should work on content as if they were working on products. For companies, […]
In the second quarter of 2020, NIU sold 160,138 e-scooters, representing a 61.2% year-over-year growth. The number of e-scooters sold in China market reached 154,959, representing an 81.0% year-over-year growth.
Bytedance’s TikTok is the most popular mobile app in the first half of 2020 in the global markets outside China with close to 600 million downloads with an increase of 88.7% YoY. Half of the Top 20 are owned by three Chinese companies: Bytedance, Joyy, and Kuaishou (Kwai). Xiaomi’s app made it to Top 10. […]
WeChat Pay transactions for the tourism industry increased by 43% year-on-year during the recent 3-day Dragon Boat Festival holiday, and the payment amount increased by 27% year-on-year, according to a joint report by WeChat and LY.com. The short-haul getaway trips are the top options for many; the transactions on WeChat Mini Programs increased by 123.52% […]
Pinduoduo, the leading social e-commerce platform in China with more than 600 million users, has been listed on NASDAQ (PDD) for nearly two years. And, the founder is stepping down as CEO.
BrandZ just released their Most Valuable Brands list for 2020. The BrandZ™ Global Top 100 now includes 17 Chinese brands, led by Alibaba and Tencent.
If 618 is something totally new to you, you may want to read our guide on 618 Shopping Festival.
Tencent has the highest reach of 96.4% China mobile internet users in March 2020, an increase of 2.9% YoY. Alibaba and Baidu reach 93.3% and 86.2% mobile internet users respectively while ByteDance follows closely with 745 million unique users.
Jingdong (JD.com) is currently working with Sony Semiconductor Solutions Corporation to develop a function to use Augmented Reality (AR) technology measure foot size, according to its official announcement.
Huawei has ranked the top Chinese company in Boston Consulting Group’s Most Innovative Companies 2020 list, or the sixth globally, followed by Alibaba, Tencent, Xiaomi, and JD.
Mogujie is a very popular mobile shopping app among women in China with 2.43 million active users in March 2020 while Jumei app has 1.16 million MAU.
Taobao remains the top mobile shopping platform (693 million) in China in April 2020 by total unique users across mobile apps and mini programs on WeChat, Baidu, and Alipay. Pinduoduo, JD, Jingxi, and Vipshop ranks 2nd to 5th. Jingxi was launched in 2019 by JD to take on Pinduoduo on lower-tier cities while Taobao launched […]