Mobile app stores are the most used channels for downloading apps among China mobile phone internet users; besides, they are also the channels for app updates. 70% app downloads are from mobile app stores in China.
360 mobile assistant accounted for 65.4% and 58.5% in brand awareness and usage rate, ranking top among popular China mobile app stores, followed by Tencent mobile app store and Wandoujia in Q3 2014 according to data of iiMedia.
Tencent Myapp app store had daily distribution volume of 110 million, covering more than 90% China mobile gaming users according to Tencent’s vice president, Wang Bo.
The top 3 mobile app stores by market share in Q3 2014 were Baidu app stores (61.3%), 360 and Tencent according to CNNIC. See more about: China Mobile App Distribution Channels Market Share in Q3 2014
The data shows that instant messenger were the most popular app among China mobile phone internet users in Q3 2014, representing 69%. It is believed that 7 out of 10 mobile phone users installed instant messenger app in Q3 2014 which indicates social need is the basic need for China mobile phone internet users.
The biggest concern of China mobile internet users was the charge issue, which represented 66% of all users. Only 22.8% mobile phone internet users bought application value-added service in Q3 2014. Of which, 53.5% paid for mobile games. As of June 2014, the usage rate of mobile games in China was 47.8% with an increase of 4.7%. Mobile gaming is becoming a habit for many China mobile users’ daily life.
