China social video market evolved from three areas: traditional online chat room, online video community and instant messenger on webpage. With rapid development of China mobile internet, mobile social video companies are springing up nowadays in China.
In 2013, total users of China social video exceeded 140 million with an increase of 37.3% QoQ. It is estimated that the number of users would be 191 million by end of 2014 in China. Further, it will still keeping stable growth in the next few years.
The transaction value of China social video market had overwhelming growth in 2010 and 2011. And the transaction value of 2013 was RMB3.69 billion (US$602.24 million) with an increase of 57.1% QoQ. It is estimated that in 2014, the transaction value is expected to exceed RMB5.25 billion (US$856.84 million).
The major profit of China social video market is from paying users. Users can interact with video anchors or obtain advanced membership service by paying.
Social media service users accounted for 92.6% of total China Internet users in August 2014 according to data from iResearch.
With rapid online applications development on mobile device, social media has been one of the most important service on mobile device. And then social video market will tend to make efforts on mobile device in the future.