China Social Network Users More Likely to Engage with Brands Online

eMarketer estimates that 265 million internet users in China will use social networks at least monthly this year, a 28% increase over 2010. By 2015 China will boast 488 million social ...

Top social networks in China are QZone (Tencent), Tencent Weibo, Sina Weibo (250 million), Renren and Kaixin001.com. Data source: eMarketer.com

Research agency InSites Consulting's survey in Q2  found that two-thirds of China internet users following brands on social media—the highest percentage among all surveyed countries. Survey respondents followed an average 6.7 brands ...

China, with a massive social network user base, would probably have 307.5 million users by the end of 2012, nearly double the US user base, according to eMarketer data. Social network ...

According to GlobalWebIndex, over half  of the top 15 social media sites in the world are from China.

iResearch's recent travel related research found that 66.6% people gather travel information from friends and relatives, which shows potential of word-of-mouth marketing. Other ways people get travel information are shown ...

Everything valuable in China seems so competitive, and there's no exception to social media.  CNNIC recently released a report on China social networking sites (SNS) and I'm here to share ...

CIC, a social business intelligence provider in China, shared a research finding about source credibility of online word-of-mouth in China, conducted with Yicai; it revealed that user review and recommendation websites like ...