Alipay shared a study on the spending habits of Chinese visitors on the payment app over the Labour Day holiday (1–3 May) this year. The number of Chinese visitors in Singapore over the Labour Day holiday period almost doubled from last year.
The number of Chinese tourists to Switzerland went down by 14.3% YoY in the first half of 2016 according to Swiss Federal Statistical Office.
China adults spend more time in digital media than traditional media in 2016 according to eMarketer.
The minimum buy of WeChat Moments advertisement is further reduced from 200,000 yuan (US$30,418) to 50,000 yuan (US$7605) in an attempt to attract more small and medium companies.
WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.
Sogou, one of the top three search engines in China after Baidu and Qihoo 360, announced their cooperation with Microsoft Bing with the launch of two new products: Sogou English Search and Sogou Scholar Search.
Tencent’s WeChat team has started offering video ads in its social networking section Moments with a minimum CPM of 180 yuan (US$27.7) for Beijing and Shanghai targeting.
Total revenues of all Chinese search engine companies reached 80.76 billion (US$12.48 billion) in 2015 with an increase of 34.7% according to iResearch.
Qihoo 360 announced the launch in Hong Kong of Shangyi on 31 March 2016, which is a set of integrated data and marketing analytics tools designed to help local and overseas marketers and advertisers identify the unique characteristics of Chinese netizens in order to optimize their marketing strategies and enhance business growth.
Hong Kong, Macau and Taiwan were the top three inbound tourism sources in January 2016 according to China National Tourism Administration. Also read: China Travel Market Overview for Q4 2015
China had 109 million outbound tourists who spent a total amount of US$229 billion on shopping in 2015 according to GFK. China was the largest outbound country in the world.
As of 31 December 2015, the number of travel agencies in China reached 27,621 according to China National Tourism Administration.
WeChat is launching a separate app for enterprises according to Weixin Team. It’s currently under internal testing with selected enterprises.
China social media users maintained a rapid growth across all age groups in 2015 according to Kantar. The most popular social media was WeChat, Qzone and Weibo.
Baidu reported total revenues of 18.699 billion yuan (US$2.887 billion) with an increase of 33.1% YoY for the fourth quarter of 2015. Mobile revenues made up 56% of total revenues, up from 42% in Q4 2014.