The number of Chinese tourists to Switzerland went down by 14.3% YoY in the first half of 2016 according to Swiss Federal Statistical Office.
China adults spend more time in digital media than traditional media in 2016 according to eMarketer.
The minimum buy of WeChat Moments advertisement is further reduced from 200,000 yuan (US$30,418) to 50,000 yuan (US$7605) in an attempt to attract more small and medium companies.
WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.
Sogou, one of the top three search engines in China after Baidu and Qihoo 360, announced their cooperation with Microsoft Bing with the launch of two new products: Sogou English Search and Sogou Scholar Search.
Weibo net revenues increased by 24% YoY to $119.3 million in Q1 2016, most of which came from advertising and marketing revenue (up 25% YoY to $99.2 million) with total advertisers reaching 832,000.
Tencent’s WeChat team has started offering video ads in its social networking section Moments with a minimum CPM of 180 yuan (US$27.7) for Beijing and Shanghai targeting.
Total revenues of all Chinese search engine companies reached 80.76 billion (US$12.48 billion) in 2015 with an increase of 34.7% according to iResearch.
Qihoo 360 announced the launch in Hong Kong of Shangyi on 31 March 2016, which is a set of integrated data and marketing analytics tools designed to help local and overseas marketers and advertisers identify the unique characteristics of Chinese netizens in order to optimize their marketing strategies and enhance business growth.
Hong Kong, Macau and Taiwan were the top three inbound tourism sources in January 2016 according to China National Tourism Administration. Also read: China Travel Market Overview for Q4 2015
China had 109 million outbound tourists who spent a total amount of US$229 billion on shopping in 2015 according to GFK. China was the largest outbound country in the world.
As of 31 December 2015, the number of travel agencies in China reached 27,621 according to China National Tourism Administration.