Alipay shared a study on the spending habits of Chinese visitors on the payment app over the Labour Day holiday (1–3 May) this year. The number of Chinese visitors in Singapore over the Labour Day holiday period almost doubled from last year.
Chinese tourists to Switzerland down 14.3% YoY in H1 2016
The number of Chinese tourists to Switzerland went down by 14.3% YoY in the first half of 2016 according to Swiss Federal Statistical Office.
WeChat Moment ads min. buy reduced in 2016
The minimum buy of WeChat Moments advertisement is further reduced from 200,000 yuan (US$30,418) to 50,000 yuan (US$7605) in an attempt to attract more small and medium companies.
WeChat launched Moments Coupon Ads for retailers
WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.
Bing Feeding China’s Sogou to Provide English Search Results
Sogou, one of the top three search engines in China after Baidu and Qihoo 360, announced their cooperation with Microsoft Bing with the launch of two new products: Sogou English Search and Sogou Scholar Search.
WeChat launched video ads in Moments stream
Tencent’s WeChat team has started offering video ads in its social networking section Moments with a minimum CPM of 180 yuan (US$27.7) for Beijing and Shanghai targeting.
China Search Engine Market Overview 2015
Total revenues of all Chinese search engine companies reached 80.76 billion (US$12.48 billion) in 2015 with an increase of 34.7% according to iResearch.
Qihoo 360 Enhances Search Solutions with New Analytics Tool
Qihoo 360 announced the launch in Hong Kong of Shangyi on 31 March 2016, which is a set of integrated data and marketing analytics tools designed to help local and overseas marketers and advertisers identify the unique characteristics of Chinese netizens in order to optimize their marketing strategies and enhance business growth.
China’s Top 20 Inbound Tourism Regions in Jan 2016
Hong Kong, Macau and Taiwan were the top three inbound tourism sources in January 2016 according to China National Tourism Administration. Also read: China Travel Market Overview for Q4 2015
Chinese Outbound Tourists Spent $229 Billion Shopping in 2015
China had 109 million outbound tourists who spent a total amount of US$229 billion on shopping in 2015 according to GFK. China was the largest outbound country in the world.
China Travel Market Overview for Q4 2015
As of 31 December 2015, the number of travel agencies in China reached 27,621 according to China National Tourism Administration.
WeChat Launching An Enterprise Product
WeChat is launching a separate app for enterprises according to Weixin Team. It’s currently under internal testing with selected enterprises.
482M Chinese Visited Social Media Per Month in 2015
China social media users maintained a rapid growth across all age groups in 2015 according to Kantar. The most popular social media was WeChat, Qzone and Weibo.
Ctrip, Tuniu, CY Account for Half of China OTA Market in 2015
Transaction values of all Chinese travel agencies reached about 365.29 billion yuan (US$55.88 billion) and the online reached about 73.55 billion yuan (US$11.25 billion) in 2015 according to ctcnn.com.
Quick Introduction to WeChat Enterprise Account
WeChat enterprise account is a mobile service for enterprises to establish connections among enterprises and staff, upstream and downstream supply chains, and enterprise IT systems. Enterprise account is designated for companies, government agencies, schools, hospitals, non-government organizations and other institutions.