In 2013, traditional brand advertisers accounted for 64% in China Mobile advertising market. It is estimated that in 2014, traditional brand advertisers will gradually take leading place, accounting for 68% in the market according to the report of China Local Mobile Advertising Market published by EnfoDesk.
Most traditional brand advertisers in mobile advertising market are those experienced in internet advertising. With Internet users transforming from PC internet to mobile internet, those advertisers who used to launch advertisement on the Internet will focus on mobile advertising. Besides, traditional brand advertisers have gradually increased placement on mobile advertising.
Local advertising is one of methods with highest conversation and in the near future, there will be increasing demand for middle and small sized local advertisers.