China online travel was a RMB307.79 billion (US$50.33 billion) market with an increase of 38.9% in 2014 according to iResearch. Online ticket market, online hotel booking market and online vacation exceeded RMB193.07 billion (US$31.57 billion), RMB63.25 billion (US$10.34 billion) and RMB44.88 billion (US$7.33 billion) respectively in 2014.
China online ticket market is relatively mature in online travel market. According to iResearch’s data, online ticket booking market value in 2014 was RMB193.07 billion with an increase of 41.1%.
It is believed that there are two major reasons for online ticket’s rapid development in China:
- Qunar, Alitrip and other online travel companies now provide various online ticket service.
- Airlines now promote their official websites to provide attractive price for travelers.