In Q1 2015, China online shopping transaction value exceeded RMB757.41 billion (USD$123.51 million) with an increase of 45.2% from the same period of last year. According to the data of National Bureau of Statistics in Q1 2015, online shopping transaction value accounted for 10.7% of total retail consumer goods.
Influenced by the Chinese New Year period, online shopping market had slowed its growth while it was still being developed.
Total transaction value of China B2C e-commerce market was RMB373.71 billion (USD$60.94 billion), representing 49.3% in online shopping market in Q1 2015. In addition, it increased by 6 percentage from the same period of last year which indicates B2C will surpass C2C becoming the main stream of China online shopping market.
In China B2C e-commerce market, Tmall represented 58.6% while Jingdong’s market share was over 20% in Q1 2015. In terms of B2C platforms with owned goods category, Jingdong accounted for 56.3%, followed by Vipshop and Suning.