Total active users of China third-party mobile app store exceeded 420 million in Q1 2015. Nearly 58.7% China’s mobile internet users downloaded apps from third-party mobile app store. At present in China, internet enterprises such as 360 Mobile Assistant are competing for market share with mobile phone vendors such as Xiaomi and Huawei.
According to iiMedia’s report in Q1 2015, China third-party mobile app store’s active users was 420 million (excluding App Store users, self-operating app store by mobile phone enterprises and network operators’ mobile app store).
58.7% China’s mobile internet users downloaded apps from third-party mobile app store while 22.3% downloaded apps from pre-installed app store on mobile phone in Q1 2015.
There are various channels to download apps, besides the mobile app store, China’s mobile internet users can download apps via the mobile browser, social app, mobile payment tool and mobile search and so on. 53.7% users used mobile browsers while 37.04% used mobile search to download apps in Q1 2015.
44.4% app users are more concerned about downloading safe apps via third-party mobile app stores in Q1 2015.
In terms of channels possible to download unsafe apps, mobile browser, mobile game and music accounted for 49.3%, 45.7% and 39.4% respectively in Q1 2015.