In Q1 2015, the total transaction value of China online vacation travel market reached RMB11.06 billion (USD$1.80 billion), an increase of 59.8% year-on-year, and 21.7% QoQ according to the data of Analysys EnfoDesk.
Online vacation travel business extends to destination service.
In January. 2015, Ctrip released Local Play channel, Qunar set up Tourism Destination Bureau; in April, Tuniu began its online Local Play channel, and supported sighting, show tickets, wifi communication, foods, outdoors activities and others in many cities all over the world. The new measures of several major tourism companies show that destination service would be the most important part in 2015 online travel market.
Online vacation travel market penetrates into the upper section of industrial chain, online and offline services integrate further.
Tuniu increased its resource direct mining share to improve its supply chain, merged Zhongshan Travel and Classic Holiday Travel Agency to put forward some projects and at the same time ran its special projects to meet different needs of consumers.
Ctrip and Tuniu accounted for 31.99% and 19.43%, far more higher than other companies. Market share of the two companies made up 51.42% in Q1 2015, 3.66% higher than that in 2014.
The transaction scale of Tuniu reached 2.15 billion RMB in Q1 2015, with 122.8% higher than Q1 2014. LY and Lvmama respectively had 0.81 and 0.69 billion RMB, with an increase of 1.95% and 1.3% compared with the same period last year.
Also read: Chinese Luxury Traveler Insights 2015