Recently Hotels.cn released the fourth ” Survey on Chinese tourists traveling abroad in 2015″, which reveals that the sustained and steady growing China’s overseas travel market has brought enormous business opportunities to the global tourism and hotels. In 2014, the number of Chinese traveled abroad exceeded for the first time 107 million, with an increase of 20%. And the latest annual survey also shows that the high-tech and younger generation and more affluent tourists has become the main force in the growth of the population.
Since 2012, China had been the largest outbound tourism market in the world. Chinese overseas travelers are expected to reach 174 million in the next four years, and the total annual consumption was up to USD 264 billion, almost equivalent to the annual gross national product of Singapore and other developed countries. The report shows the growing influence of the “Millennials” tourists, who prefer to high-tech products, and are between 18 to 35 year-olds. 59% of respondent hotels have indicated that in the past year they feel Chinese tourists at the age of 35 or younger increased, and the trend is expected to continue. The Chinese “Millennials” growth is more significant in Asian; 78% of respondent hotels said that a certain proportion of the population kept growth in the past year.
Another highlight in this report is the growth of visitors who rank in the top 10% Chinese high spend group. In 2014, the average daily consumption of Chinese oversea tourists (including accommodation) was RMB 3,324 (USD 536) while the average top 10% tourist’s daily consumption was up to RMB 13,800 (USD 2,225), four times higher. While the top 5% on average spent RMB 20,896 (USD 3,368) per day, marked the emerge of the “super luxury”.
Using the Internet for travel booking is quite common nowadays among outbound Chinese tourists; so is travel planning. In the past 12 months, 80% Chinese tourists said they had used mobile phones, desktops or laptops to book tickets and plan trips while the ratio in 2013 was only 53%.