In June 2015, the consumer electronics brands spent 71.78 million yuan (US$11.21 million) on online advertising . Nikon spent 7.4 million yuan ranking first, followed by Haier (US$1.04 million) and Midea (US$1.01 million) according to iResearch.
In June 2015, the consumer electronics advertising spends were mainly on web portals, online video websites and news websites. Spends on web portals amounted to 23.85 million yuan (US$3.72 million), 33.2% of the total online advertising spends; online video website spent 12.49 million yuan (US$1.95 million), 17.4% of the total spends; news website put 7.1 million yuan (US$1.11 million), 9.9% of the total expenditure.
Also read: China Advertising Insights 2015