Qihoo 360 announced the launch in Hong Kong of Shangyi on 31 March 2016, which is a set of integrated data and marketing analytics tools designed to help local and overseas marketers and advertisers identify the unique characteristics of Chinese netizens in order to optimize their marketing strategies and enhance business growth.
Through understanding the behavior of Chinese netizens, and analyzing the insights obtained, Qihoo 360 Shangyi will help brands provide over 700 million Internet users in China with more effective brand experiences, and grasp the opportunities in the China market through both mobile and desktop devices.
China is one of the fastest-growing Internet search engine markets in the world. Market size reached RMB56 billion in the third quarter of 2015, representing an increase of about 40% year-over-year, with search engine marketing accounting for more than 30%, at RMB22 billion. According to a recent iResearch market survey, the market is expected to continue to expand rapidly, reaching RMB168 billion in 2018. With this surging trend, companies from around the world are looking to connect more effectively with customers in China. And with the big data analytics services offered by Shangyi, companies can now target the right audience more effectively, and understand their behavioral patterns and habits, so as to adjust their marketing strategies whenever appropriate.
said Mr. David Ip, Global Business Advisor of Qihoo 360 Technology Co., Ltd.
Shangyi is Qihoo 360’s first marketing analytics tool backed by the big data generated from Qihoo 360’s more than 1.6 billion users, helping companies develop intelligent marketing and promotion strategies. Shangyi’s core competitive edges include:
- offers in-depth data mining technology and multi-platform data processing capability collected from Qihoo 360’s big data pool
- consolidates multiple data sources, and offers data analytical reports in terms of search and browsing behavior, demographics and geographical segmentation
- meets multiple needs of marketing analytics – targeting audiences in multiple ways, and supporting a variety of analytical approaches
There is a huge variety of consumer preferences and behavioral patterns among Chinese netizens in different regions and demographic segments, which can be a real hurdle for overseas companies entering the China market. Qihoo 360 enjoys a leading position in China’s Internet industry. Its brand effect and comprehensive big data resources provide an optimized channel for overseas companies, helping them to make the right business decisions and achieve better operational efficiency when targeting audiences within particular regions, user groups and behavioral segments,
added Mr. David Ip.
E-commerce brand Ebates and online travel website Hotels.com have both deployed Qihoo 360’s search engine marketing solutions to drive their brand exposure and awareness, and boost traffic on their websites.
Ms. Catherine Lu, Vice President, Marketing, Ebates Inc. Greater China, said, “As one of Mainland China’s Internet giants, Qihoo 360 played a crucial role in our entrance and expansion in the China market. Through Qihoo 360’s search platform,
Ebates has successfully gained brand awareness and accelerated its sales in China according to Ms. Catherine Lu, Vice President, Marketing, Ebates Inc. Greater China. They believe that Shangyi will offer global brands more in-depth and effective marketing data by analyzing users’ search behavior and geographic and demographic segmentation.
Hotels.com are also pleased that they have successfully driven their brand awareness and business expansion through Qihoo 360’s search platform. Hotels.com increased orders by 50% year-on-year.
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Also read: Weibo Search Users Insights 2015