More than 80% advertisers said they would increase their digital marketing budget in 2017 with an average increase of 15%; only 3% would reduce their budget in 2017 according to an AdMaster survey.
Most advertisers in China would increase their budget for mobile advertising in 2017; 45% for SmartTV; a mere 12% for regular online ads on desktop.
Social media, mobile video, and mobile search are the top channels for mobile ads in China in 2017.
Video websites, search engines, and social media are the top three online advertising channels on desktop computers in China for 2017.
The most popular content marketing tactics in China for 2017 include collaborations with internet celebrities and celebrities as well as user-generated content (“UGC”) on social media, live broadcasting, and etc.
72% respondents said they would increase their social media marketing budget in 2017.
Internet celebrities/KOL, WeChat Official Accounts, and Social CRM are the top focuses of social media marketing in China in 2017.
Also read: The rise of paid digital content in China