In the next five years, digital marketing will develop more rapidly in the aspects of non-contact experience, consumption entertainment, consumer-generated video, and personalized experience.
Companies that value customer empathy and digital experience will also be favored by more customers in the future. The protection of customer data security and privacy is becoming important and urgent.
Here are the 10 forecasts from IDC on China’s future customers:
1. Digital first
By 2021, 70% of organizations will take the lead in turning to digital through automated operations and contactless experiences, as physical interaction has become a convenience of the past.
By 2025, enterprises with excellent performance in empathy and security on a large scale will surpass 40% of those without the same ability.
3. entertainment consumptionBy 2022, 45% of China's fortune 500 B2C brands will assign executives to increase the use of 'consumer entertainment' applications to reach Gen-Z and Gen-Alpha buyers.Click To Tweet
4. consumer-generated video
By 2025, 50% of China’s fortune 500 enterprises’ investment in the consumer-generated videos will see its impact on enterprise income and customer satisfaction.
5. new environment
In 2021, Chinese customers will spend an additional 25% on working with companies whose digital transformation can quickly and easily adapt to the new business environment.
6. partnersBy 2024, 60% of technology buyers will choose mature and well-known partners to adapt to the changing needs of consumers through faster and faster innovation.Click To Tweet
7. organizational control
By 2023, 45% of organizations will use standardized workflow to integrate with enterprise applications to regain control over the stability of user-defined applications, thus improving customer data security and providing an excellent customer experience.
8. social responsibility
By the end of 2023, 80% of the large and medium-sized enterprises will formulate or revise the social responsibility statement, and make their customers recognize it again, so as to promote the development of social undertakings.
9. personalized experienceBy 2021, 65% of new mobile applications will focus on providing a personalized digital experience for consumers, making consumers more identify with new digital priority.Click To Tweet
10. privacy value
By 2024, privacy will be redefined as “data value”, and suppliers will provide customer loyalty service programs to exchange consumer data, with 70% of consumers participating