In China’s fifth or sixth tier cities, the total number of online shopping users in the first half of 2012 doubled, especially in sixth-tier cities, the growth rate reached 150.6%.
In 2012, the number of online paying users in fourth-tier cities grew by 64%, and the total online payments amounts increased by 68%, surpassing that of the second-tier cities.
By the end of June 2013, total number of China’s netizens reached 591 million, and the mobile phone users reached 464 million. With the mobile provider’s aggressive promotion and the growing purchasing power in the fourth-tier cities, the online shopping force are expanding rapidly.
According to the National Bureau of Statistics report, the domestic rural market represents China’s largest consumer group. There are more than 800 million rural population, 70% of the total 13 million population.
To maximize the online shopping market share in the rural market is not an easy thing due to the developing internet infrastructure in these areas. Here we share some advice for promotion:
1. Television Ads
The media resources in many rural areas are very limited. China is a large agricultural country, and the rural towns occupy a very large proportion. In rural areas, television is the primary broadcasting media for most families.
2. Painting Ads on Walls
Three big e-commerce operators have already repeatedly used simple painting wall ads in the countryside, with the outside walls as the media for broadcasting purposes.
3. Advertise at the rural entrances
Brainstorm on all the possible entry accesses to rural areas for outdoor advertising, i.e., the highways, national and provincial highways, buses, minibuses, trains…
4. Shopping Bag
Shopping bags for rural people, are very practical. Ad shopping bags, shopping bags, simple commemorate shopping bags and so on, all of them can be utilized. You can print your logo or Ads on them. For example, Jingdong shopping bags can be often seen in rural areas.
5. Promotion at Local County Markets
People in rural areas mainly go to the local market for shopping and commodity purchase, which is a good place for businesses to promote B2C websites.