Twenty two million China Internet users followed news on Weibo on the first day of FIFA World Cup 2014 ; total number of posts published reached 83 million in the first two hours of this event.
Total views on posts related to topic #world cup# exceeded one billion according to Sina’s official data released last Friday.
67% of Weibo users engaged in World Cup discussions are post-90s and 62.5% are male. Interestingly, three million Weibo posts are from overseas. From 6am for 6 hours last Friday, the total views on Sina World Cup videos exceeded 40 million.