Jingdong launched a shopping channel on mobile QQ, the most popular mobile app in China grabbing more share in China’s mobile shopping market.
Jingdong’s mobile strategy on QQ focuses on limited time and group buying offers, branded products, popular products with three corresponding categories. Like its Wechat e-commerce operation, Jingdong manages all online shopping operations on mobile QQ and the payment is handled via Tenpay with online payment and cash on delivery option.
According to Jingdong, they will give away RMB1 billion Hong Bao money to users on mobile QQ.
Tencent and Jingdong (JD.com) together announced their strategic alliance this March; and, Jingdong will further push its online shopping market share with the “help” from Tencent.
Jingdong currently owns a little over 5% market share in China’s mobile shopping market, still far behind Tmall.