China online news portals’ average daily user coverage exceeded 53 million during period from July 28 to August 3, 2014 according to iResearch. People.com (4.3%) ranks on top with an average daily reach of 11.19 million users, followed by Guangming.com (3.3%) and youth.com (2.8%).
Total effective browsing time on online news portal from July 28 2014 to August 3, 2014 was 25.933 million hours.
Online news portals in China are important channels for marketers. 74% Chinese netizens acquire news online while the proportions of America and the UK are 40% and 38%. Content from online news portals are more authoritative and credible.
Read more: China’s First News Crowdfunding Website