Like all parents in the world, new small-town youths who have become parents always want to provide the best for their children. When they make the purchase for their children, they pay more attention to quality, safety, and children’s preferences; and, they are much less price-sensitive. Read Part 1 here, or Part 2 here. Or, […]
Down-to-earth new small-town youths are also pursuing progress. They are down-to-earth in pursuit of stability and happiness; at the same time, they are constantly demanding self-improvement. They achieve self-improvement in many ways in order to win greater social recognition. Read Part 1 here. You can download CIW eBook: Small Town Youth, New Growth Engine in […]
The average monthly disposable income of new small-town youths is 3,730 yuan, compared with 5,401 yuan of young people in China’s first and second-tier cities (“top tier cities”) according to a research report by Tencent. You can download CIW eBook: Small Town Youth, New Growth Engine in China Although there is a gap in income […]
The e-commerce channel, growing at an annual rate of 35%, is now the primary growth engine for China’s FMCG market, according to a report of consulting firm Bain. It has achieved high levels of penetration and become a core sales channel in subcategories.
Chinese consumer demands, lifestyle, and behavior and attitude have changed greatly following the demographic structure and society evolutions as well as the three emerging forces in China’s consumer market, leading to more and more new particular consumer segments in China.
The post-90s in China refer to the youth among 16 to 25 years old born in the 1990s which are the first generation accessing the internet from childhood, and have formed different consumption habits with their parents.
The number of Chinese outbound tourists reached 107 million person trips in 2014. More and more travelers tend to travel abroad during the holidays. The total number of China’s tourists is estimated to exceed 4.1 billion person trips in 2015.
Average daily reach of Chinese news websites totaled 58.776 million users in September 2015, and the overall effective browsing time reached 110 million hours according to iResearch.
China’s domestic travel frequency has been gradually increasing based on Qunar’s data from January to September 2015.
China online news portals’ average daily user coverage exceeded 53 million during period from July 28 to August 3, 2014 according to iResearch. People.com (4.3%) ranks on top with an average daily reach of 11.19 million users, followed by Guangming.com (3.3%) and youth.com (2.8%).
73% of Chinese mobile youth ages 15-24 reported using the mobile internet in the previous 30 days compared to 48% of U.S. mobile youth and 46% of U.K. youth. China skew male when it comes to messaging, but by a more narrow margin.