Wechat released a new feature to last week for Wechat official accounts platform promotions. It allows advertisers to use the platform to promote app downloads.
Wechat Official Accounts can be used to promote both iOS apps and Android apps.
Currently, Wechat advertisers can use official accounts platform to drive fan growth of their own official accounts directly after users click on the ad; or, drive direct mobile app downloads (below; right) as illustration below:
In addition, Wechat allows display banners of fixed width 582px and height of 166px, no bigger than 50K, linking to external website as well. Four image formats are supported including bmp, png, jpeg, jpg and gif.
Tencent’s Wechat launched Wechat advertising platform in late June 2014 and started with text link ads, connecting Wechat Official Accounts with advertisers.
To become a Wechat Official Accounts Advertising Platform publisher sharing ad revenue, the minimum required number of following users is 50,000 (originally 100,000).