In H1 2014, total number of China mobile Internet users exceeded 686 million and 60% users are male. There was an increase of 2.5% from H2 2013 in total number of female users.
62% of China mobile Internet users are young ones with age from 25 to 40.
In H1 2014, 46% of China mobile Internet users are in second and third tier cities.
In H1 2014, 67% of users with educational background of high school/ vocational of higher are the major ones which indicates users’ education level is uprising in China.
The freelancer/ self-employed accounted for 23% of total China mobile Internet users, followed by workers (22.5%) and students (13.9%) in H1 2014.
We can see users with no income accounted for 20.6% of total mobile internet users in H1 2014 and there is a great gap between the low income and high income in China.
Most China mobile Internet users spend 1-4 hours on mobile Internet which accounted for 48% in H1 2014.
84% of China mobile Internet users spend evening time on mobile Internet which is their private time.
Top mobile apps in China include instant messenger app, mobile music, mobile video, mobile games app and so on. We can see major mobile apps meet users’ daily social and entertainment needs.
Female users in their young age range from 24-40 favor instant messenger apps more than male ones.
Female users are more like mobile videos while male ones favor mobile games more.
Female users in 25-40 accounted for more than half of total users on mobile shopping app while over 64% male ones favor mobile reader and mobile news.