Find out statistics, trends, and insights of China tourism and Chinese travelers. 

outbound tourism insight in 2015

8 Types of Chinese outbound travelers

There are various types of Chinese outbound travelers and a recent McKinsey study categorizes them into eight groups according to the differences in travelers’ preferences

CIW eBooks

eBook: Win Chinese Market with Content

This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales

eBook: China E-Commerce Factories

E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce

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