China had invested US$150.6 billion in tourism and the related industries in 2017 with scenic sports being a major part. Natural scenic spots turned out to be more attractive compared with cultural scenic spots. Sightseeing (around 50%) and vacation (over 40%) were the two main driving force for traveling. Self-guided travelers spend less compared with travelers with guided tours. Self-guided (free and easy trips) travelers spend more on transportation and accommodation than those with guided tours.
Overall, sightseeing (around 50%) and vacation (over 40%) were the two main driving force for traveling. Sightseeing kept losing its share to vacation, the latter had been gaining popularity in recent years. By comparison, less than 10% of domestic travelers traveled for the purpose...
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