outbound tourism insight in 2015

8 Types of Chinese outbound travelers

There are various types of Chinese outbound travelers and a recent McKinsey study categorizes them into eight groups according to the differences in travelers’ preferences

CIW eBooks

eBook: Tmall Global Guide

Tmall Global is a leading cross-border e-commerce platform in China, enabling Chinese consumers to buy products from other countries. Introduced in 2014, international brands on