According to Hitwise data, Weibo is playing a more important role to e-commerce websites in China, compared to Facebook and Twitter. A total of 6.5% Sina Weibo users visit e-commerce websites after visiting Weibo including daily deal sites, C2C websites (like Taobao) and B2C Websites (like 360buy.com).
Archives for May 2012
Baidu Displaying Certified Travel Agency Icon in SERPs
Baidu started to show a green icon in its SERPs, indicating the website is certified travel agency by China Air Transport Association. So far there are about 200 websites showing this green “certified” icon. CATA certification is an essential qualification in the regular ticket agent.
China Has Over 1 Billion Mobile Users Now
The number of new mobile users in China since February 2012, about 33 million, is almost equal to the entire population of Canada. China now has a total of 1,030,052 thousand mobile users, according to China’s Ministry of Industry and Information Technology.
Get Campaign Ready for China’s National Day Holidays
The most important holiday in 2012 is coming in four months—National Day and Mid-Autumn Festival together leave a total of eight days (starting from September 30 to October 7); how you allocate your budget in different media can make a big difference. Nielsen’s cross-media measurement panel in Shanghai has found that half of Shanghai households […]
Social Media Has Greater Influence on Chinese Purchasing Decisions
China has by far the world’s most active social-media population, with 91% of respondents saying they visited a social-media site in the previous six months, compared with 30% in Japan, 67% in the United States, and 70% in South Korea, according to a McKinsey survey results released this April.
China EDM Average Performance by Industry in 2011
Web Power, an email marketing service provider with a presence in China, shared some data of average EDM performance in China in 2011.
CHARTS: Credit Card Payment in China
China Banking Association recently released a study “Chinese Credit Card Industry Development Blue Book 2009-2011” showing that total credit card transactions in 2011 totaled 7.56 trillion yuan (about USD 1.2 trillion).
Sina Weibo Launched Social Ads
The launch of social ads on Sina Weibo is definitely not a surprise to many people in China digital marketing industry considering the long existence of social ads on Facebook and eager “learning habit” of China Internet companies. Sina Weibo social ads have two types: top and bottom banner ads, and promotion ads of topics, […]
China Online Shopping Market in Q1 Reached 228.2 Billion Yuan
China’s first quarter online shopping transactions was 228.2 billion yuan, down 0.8% over the previous quarter but up 40.9% over the same period last year.
China Mobile Market Update for Q1 2012
The first quarter China mobile market in 2012 totaled 15.87 billion yuan (USD 2.5 billion).
Social Media Usage for Recruitment in China
With the growth of China’s economy also comes the increase of connectivity. According to China Internet Network Information Center (CNNIC), there are over 513 million internet users and 356 million mobile internet users in China. Almost half of the internet users (48.7%) spend about half of their time online on SNS and microblogs. The growing […]
China Online Travel Market Update for Q1 2012
Total online travel market revenue reached 440 billion yuan (USD 70bln) in the first quarter of 2012 in China, 78% of which went to air tickets booking and 13.8% to hotel booking. The total estimated revenue of China OTAs in Q1 was about 23%, down 0.5% from the previous quarter but up 20.4% on YoY […]