Annual active consumers on Alibaba’s China retail marketplaces reached 711 million, an increase of 18 million from the 12-month period ended in Q3 2019. Mobile MAUs on its China retail marketplaces reached 824 million in December 2019, an increase of 39 million over September 2019.
Alibaba considers Hema "The Pathfinder of Alibaba’s New Retail". Hema supermarkets deliver new retail experience with its new business model integrating online and offline and combining supermarket with restaurants.
As of July 31, 2018, there were 64 Hema stores covering 14 cities (franchise stores included):
- 18 Hema stores in Shanghai
- 12 in Beijing
- 6 in Chengdu
- 4 in Shenzhen
- 4 in Hangzhou
- 3 in Guangzhou
- 3 in Xi'an
- 3 in Suzhou
- 2 in Fuzhou
- 2 in Wuhan
- 2 in Nanjing
- 2 in Ningbo
- 2 in Guiyang
- 1 in Kunshan. **As of July 31, 2018.
The daily average sales per mature store are about 800K+ yuan. And, the annualized average sales per sqm of mature stores is 50K+ yuan. Online sales account for 60%.
Hema operates with several different models: Hema Fresh, Hema Mini, Hema Vegetable Market, Hema Station.
CEO of Hema: HOU Yi
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In September 2019, Alibaba’s China retail marketplaces had 785 million mobile MAUs, representing a quarterly net increase of 30 million. Annual active consumers on Alibaba’s China retail marketplaces reached 693 million for the 12 months ended September 30, 2019, compared to 674 million for the 12 months ended June 30, 2019.
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