China’s grocery consumption retail market is estimated to reach 5469.7 billion yuan in 2021 and exceed 6817.3 billion yuan by 2025. Grocery Consumption by Categories Grocery retail market Online contributed to 14.6% of the total grocery retail market in China in 2020 from 8.8% in 2019. China grocery e-commerce market is estimated to exceed 1.2 […]
Alibaba considers Hema "The Pathfinder of Alibaba’s New Retail". Hema supermarkets deliver new retail experience with its new business model integrating online and offline and combining supermarket with restaurants.
As of July 31, 2018, there were 64 Hema stores covering 14 cities (franchise stores included):
- 18 Hema stores in Shanghai
- 12 in Beijing
- 6 in Chengdu
- 4 in Shenzhen
- 4 in Hangzhou
- 3 in Guangzhou
- 3 in Xi'an
- 3 in Suzhou
- 2 in Fuzhou
- 2 in Wuhan
- 2 in Nanjing
- 2 in Ningbo
- 2 in Guiyang
- 1 in Kunshan. **As of July 31, 2018.
The daily average sales per mature store are about 800K+ yuan. And, the annualized average sales per sqm of mature stores is 50K+ yuan. Online sales account for 60%.
Hema operates with several different models: Hema Fresh, Hema Mini, Hema Vegetable Market, Hema Station.
CEO of Hema: HOU Yi
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