On September 3, the 5th day of the opening of the Hema Mini in Shanghai’s Pujiang City Life Plaza, RMB 0.99 for Hangzhou cabbages and abalone for RMB 1.99 attracted the senior residents to rush buying. A shopping guide shouted: “steak is on sale, download Hema App and you are eligible to buy one get […]
hema
Alibaba considers Hema "The Pathfinder of Alibaba’s New Retail". Hema supermarkets deliver new retail experience with its new business model integrating online and offline and combining supermarket with restaurants.
As of July 31, 2018, there were 64 Hema stores covering 14 cities (franchise stores included):
- 18 Hema stores in Shanghai
- 12 in Beijing
- 6 in Chengdu
- 4 in Shenzhen
- 4 in Hangzhou
- 3 in Guangzhou
- 3 in Xi'an
- 3 in Suzhou
- 2 in Fuzhou
- 2 in Wuhan
- 2 in Nanjing
- 2 in Ningbo
- 2 in Guiyang
- 1 in Kunshan. **As of July 31, 2018.
The daily average sales per mature store are about 800K+ yuan. And, the annualized average sales per sqm of mature stores is 50K+ yuan. Online sales account for 60%.
Hema operates with several different models: Hema Fresh, Hema Mini, Hema Vegetable Market, Hema Station.
CEO of Hema: HOU Yi
Log in to download an overview document (annual subscribers only).
Fresh food e-commerce trending in China with 38 million users in 2018
China’s fresh food e-commerce market had a penetration rate of 3.44% and 37.88 million users as of July 2018. 85.11% users only installed one app. Dmall, Missfresh, JD Daojia, Freshhema, and RT-Mart Fresh are among the list of top fresh food e-commerce apps. The industry penetration rate of fresh food e-commerce app was 3.44% as […]
Alibaba e-commerce marketplace highlights for Q3 2018
Alibaba’s annual active consumers increased by 25 million and reached 601 million in the 12 months ended September 30, 2018. Alibaba delivered robust revenue growth of 54% for quarter Q3 2018. Taobao mobile app saw a total of 666 million MAUs.
Insights of Starbucks and Alibaba’s strategic partnership
Starbucks and Alibaba announced their strategic partnership on August 2, 2018, in Shanghai. It involves multiple digital channels from the Alibaba ecosystem, including Ele.me, Hema, Taobao, Tmall, Koubei, and Alipay.