China’s grocery consumption reached 3.1 kilotons in 2019 and the corresponding retail market is estimated to reach 5469.7 billion yuan in 2021 and exceed 6817.3 billion yuan by 2025. Grocery Consumption by Categories Grocery retail market Online contributed to 14.6% of the total grocery retail market in China in 2020 from 8.8% in 2019. China […]
Alibaba considers Hema "The Pathfinder of Alibaba’s New Retail". Hema supermarkets deliver new retail experience with its new business model integrating online and offline and combining supermarket with restaurants.
As of July 31, 2018, there were 64 Hema stores covering 14 cities (franchise stores included):
- 18 Hema stores in Shanghai
- 12 in Beijing
- 6 in Chengdu
- 4 in Shenzhen
- 4 in Hangzhou
- 3 in Guangzhou
- 3 in Xi'an
- 3 in Suzhou
- 2 in Fuzhou
- 2 in Wuhan
- 2 in Nanjing
- 2 in Ningbo
- 2 in Guiyang
- 1 in Kunshan. **As of July 31, 2018.
The daily average sales per mature store are about 800K+ yuan. And, the annualized average sales per sqm of mature stores is 50K+ yuan. Online sales account for 60%.
Hema operates with several different models: Hema Fresh, Hema Mini, Hema Vegetable Market, Hema Station.
CEO of Hema: HOU Yi
Log in to download an overview document (annual subscribers only).
Alibaba’s annual active consumers on its China retail marketplaces reached 811 million for the twelve months ended March 31, 2021, an increase of 32 million from 2020, according to its quarterly financial results.
Recently, Alibaba has set up an MMC business unit to focus on the community group buying business, integrating the community group buying business of Lingshoutong and Hema Jishi. The business group leader is a partner at Alibaba Dai Shan, who is the eleventh employee of Alibaba and also the president of Alibaba’s B2B business group. […]
Alibaba is launching Hema x Member on the coming National Day 1 October 2020 in Shanghai, the first domestic funded warehousing membership retail brand in China. The first Hema x Member store will be officially opened on October 1st on the B1 floor of Senlan commercial center in Pudong, Shanghai, covering an area of 18,000 […]
Alibaba Group (NYSE: BABA; SEHK: 9988) announced yesterday that Starbucks will expand its reach to Chinese customers by introducing its mobile order and pay feature “Starbucks Now” to multiple platforms in the Alibaba’s ecosystem including Taobao, digital mapping and information provider Amap, local services app Koubei, and Alipay.
During the National Day Golden Week (October 1-7) this year, online consumption is showing trends towards refinement, efficiency, and intelligence. Traveling is still the main way people spend their holidays. Overall, both consumption and tourism have shown trends of reshoring from abroad to domestic market and expansion from the first- and second-tier cities to the […]
On September 3, the 5th day of the opening of the Hema Mini in Shanghai’s Pujiang City Life Plaza, RMB 0.99 for Hangzhou cabbages and abalone for RMB 1.99 attracted the senior residents to rush buying. A shopping guide shouted: “steak is on sale, download Hema App and you are eligible to buy one get […]
China’s fresh food e-commerce market had a penetration rate of 3.44% and 37.88 million users as of July 2018. 85.11% users only installed one app. Dmall, Missfresh, JD Daojia, Freshhema, and RT-Mart Fresh are among the list of top fresh food e-commerce apps. The industry penetration rate of fresh food e-commerce app was 3.44% as […]