Tencent News is the top mobile news app by the total number of monthly active users (150.6 million), followed by Toutiao, Tiantian (also owned by Tencent), Sohu News, and Phoenix News.
According to EnfoDesk, market scale of China advertising platforms in Q3 reached 28.77 billion yuan (USD 4.7 billion), 24.2% more than Q2 2013.
Baidu On September 23 2013, Baidu announced that Baidu video app users hit 100 million which was the number one in mobile video market. Baidu video is an OTT (Over the Top) – search, aggregation and play videos. When Baidu video users reached 100 million, in a degree, it has controlled the entrance to mobile […]
China online ad market in Q2, from iResearch data, reached 23.26 billion yuan (USD 3.8 billion), growing 17.4% compared to Q1 and YoY growth of 27.4%. China online ad market is entering to a steady growth stage. In Q2, search, video, news and navigation monthly usage increased. NetEase, Taobao and eTao had more than 10% […]
According to Enfodesk, Baidu accounted for 30.9% of the total online ad revenue in China; Alibaba for 15.3%, and Google China for 6.2%.