In the second quarter of 2021, Xiaomi’s total revenue amounted to RMB87.8 billion, representing an increase of 64.0% year-over-year; adjusted net profit for the period was RMB6.3 billion, an increase of 87.4% year-over-year.
Smartphone revenue totaled RMB59.1 billion in the reporting period representing an increase of 86.8% year-over-year. The Group’s global smartphone shipments reached 52.9 million units representing an increase of 86.8% year-over-year.
According to Canalys, Xiaomi’s global smartphone shipments ranked No. 2 for the first time in the second quarter with a market share of 16.7%.
Its smartphone market share in mainland China rose to 16.8% from 10.3% in the second quarter of 2020, ranking third with a 35.1% year-over-year increase in smartphone shipments, the highest growth rate among major players in the market.
According to Canalys, the Group ranked No. 1 in Europe for the first time with a market share of 28.5% in the second quarter of 2021.
In Western Europe, Xiaomi’s smartphone market share reached 22.2% and was ranked among the top 3 while it was ranked No.1 for the 3rd consecutive quarter in Central and Eastern Europe with a market share of 36.4%.
Xiaomi ranked No.1 for the 6thconsecutive quarter with a market share of 41.2% in Spain. And for the first time, in Italy and France, the Group ranked No. 1 with a market share of 35.0% and 29.7%, respectively.
Also, Xiaomi remained among the top 3 in Germany with a market share of 15.2%.
Xiaomi’s smartphone shipments in Latin America grew by 324.4% year-over-year ranking among the top 3. Meanwhile, Xiaomi’s market share in the Middle East and Africa grew by 20.9 % and 8.5% respectively.
Furthermore, Xiaomi delivered outstanding performance in Southeast Asia. Xiaomi ranked No. 1 in Southeast Asia and the market share reached 28.2%.
In the second quarter of 2021, IoT and lifestyle products segment maintained robust growth with revenue increasing 35.9% year-over-year to RMB20.7 billion.
In Q2 2021, global shipments of smart TVs surpassed 2.5 million units, maintaining the leading market position. According to All View Cloud (“AVC”), its TV shipments ranked No. 1 in mainland China for the 10th consecutive quarter, and remained among the top 5 globally.
Revenue from IoT and lifestyle products in overseas markets increased by 93.8% year-over-year in the quarter. Electric scooters, smart TVs, smart bands, and smartwatches maintained their widespread popularity in the overseas market.
As of June 30, 2021, the number of connected IoT devices (excluding smartphones and laptops) on the its AIoT platform reached 374.5 million units, representing a year-over-year increase of 34.0%.
The number of users with five or more devices connected to AIoT platform (excluding smartphones and laptops) reached 7.4 million, representing a year-over-year increase of 44.5%.
In June 2021, the MAU of Xiaomi AI Assistant exceeded the 100 million mark for the first time, reaching 102.0 million, and the MAU of Mi Home App grew to 56.5 million, representing a year-over-year increase of 38.6%.
In June 2021, the MAU of MIUI increased 32.1% year-over-year to 453.8 million, with MAU in mainland China reaching 124.0 million, representing a year-over-year increase of 13.0% and a net gain of 5.3 million users from March 2021.
In June 2021, the MAU of global smart TV and Xiaomi Box continued to expand. As of June 30, 2021, the number of TV paid subscribers increased to 4.7 million, an increase of 17.1% year-over-year.
Advertising revenue reached another quarterly record high of RMB4.5 billion, representing an increase of 46.2% year-over-year.