The Big Picture of Mobility: 2017 Deloitte China Mobile Consumer Survey is an online survey conducted by Deloitte China TMT industry during the past five years. The survey focuses on consumer behaviors, trends, and opinions regarding a broad range of wireless and mobility products and services.
Consumers haven’t realized how deeply digital screens impact their daily lives, especially on weekdays according to Wavemaker. As Tier 3-4 markets’ usage has caught up, we believe that the “always on” consumer is now mainstream. This indicates digital screens’ much wider and deeper influence in China cross different regions and market tiers than ever before. […]
Leading smartphone brands have tightened their grip of urban China market. In the three months ending October 2017, the top five brands – Huawei (including sub-brand Honor), Xiaomi, Apple, Vivo and OPPO – made up 91% of smartphone sales in urban China, compared to 79% a year earlier, according to the latest smartphone OS data […]
iPhone and Huawei smartphones showed retention rates of 18.5% and 18.1% in China respectively as of September 2017 according to data from Jiguang. OPPO, Vivo, Xiaomi, and Samsung followed iPhone and Huawei in Q3 2017 in terms of smartphone retentions. iPhone users are mainly concentrated in tier-1 Chinese cities. Top 5 smartphone brands by sales […]
Tencent achieved 61% year-on-year revenue growth to RMB65,210 million (USD9,825 million), driven primarily by smartphone games and PC games, payment-related services, digital content subscriptions and sales, and online advertising.
While the smartphone market in China saw a flat -1% YoY growth in Q3 2017 compared to the same period last year, the share of the top five smartphone companies grew from 65.2% in 2016Q3 to 76.0% in Q3 2017. Worldwide smartphone OEMs shipped a total of 373.1 million smartphones worldwide in Q3 2017 according […]
More than three-quarters (76.3%) of smartphone users (461.4 million) in China will use phone payment for goods and services at the point of sale (POS) in 2017 according to eMarketer, raising its projections by more than 86.0%.
The 10 charts from IDC China show the online retail channel trends for the various devices between the Q1 2016 and Q3 2017. They essentially highlight that the online retail channel continues to be an important channel for the sale of devices in China. The share of online retailers continues to grow for projectors, making up […]
Chinese smartphone shipments registered another 5% declinein Q3 2017 to 119 million units according to data from Canalys. The race to the top remains tight as Huawei, Oppo and Vivo took 19%, 18% and 17% market share respectively.
Chinese consumers were once notorious for changing and upgrading their mobile phones at a furious pace. In recent years, however, this trend has begun into change, driven by increasing quality in phones and by increasing prosperity, with fewer consumers viewing smaller purchases such as smartphones as signals of status. Upgrade frequency is falling In 2017, the proportion […]
Micro-commerce, conducted through social media and chat software such as WeChat, is a hot market in China. It is viewed by enterprises as a new and improved way to market and sell compared to traditional e-commerce models, and by consumers as a quicker, less effort-intensive way to shop, using recommendations and shared information from people […]
According to the latest research from Counterpoint, the smartphones shipments in China grew a modest 3% annually during Q2 2017.