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Baidu Launched Software Search

by Incitez China on September 2, 2010

in Search Marketing

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Baidu has recently launched another vertical search engine for Chinese softwares. Baidu Software Search indexes both desktop softwares and mobile applications.

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Tudou Rolling out a new online video advertising format AdSelector

August 27, 2010
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Tudou.com, one of the leading video portal in China, two weeks ago announced their parntership with VivaKi, digital media operations of the worldwide Publicis Groupe, to roll out a new online video advertising format called “AdSelector” in the China market.

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Baidu is testing PPC sitelinks extension with Xijing

August 27, 2010
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Baidu newly developed a PPC product called Xijing which is still in beta and similar to Google sitelinks extension. Xijing displays on the left side of the search result page above the other SERPs. Different from “Baidu Promotion”, “Baidu Sponsor Link” and “Right Side Ads”, Xijing presents more information.

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Consumer confidence in China’s rural areas continues to increase

August 24, 2010
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A recent survey by Nielsen and CEMAC (Chinese Economic Monitoring & Analysis Center) showed consumer confidence slowing among those in cities, but steadily increasing among consumers in rural villages, who have a greater willingness to spend compared to those in larger cities.

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Tencent Q2 Advertising Revenue Exceeded Sohu

August 23, 2010
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Tencent’s Q2 online advertising market share increased a lot after a fall in Q1 exceeding Sohu for the first time.

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China Mobile Entering China Search Market

August 13, 2010
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Announced yesterday, Xinhua News Agency and China Mobile are setting up a mobile search company? “search engine new media international”. No details were given.

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Growing adoption of credit card in China

August 12, 2010
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From 2004 through 2009, credit card adoption in China has been growing an average of 40% annually, says Euromonitor International.

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Over 117 Million Online Forum Users in China

July 27, 2010
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More than 117 million people in China used online forums in 2009, according to the Chinese Academy of Social Sciences. Since the 1990s, online forums have become an increasingly important gateway for expression of public opinion. Internet usage in rural areas, such as western China, has increased at a quicker rate than in more developed [...]

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China’s Q2 Search Market Exceeds 2.6 Billion Yuan

July 26, 2010
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According to a report released by iResearch last week, China search engine market Q2 sales increased to 2.64 billion yuan (US$389m). Baidu’s market share increased by 3% to 70.8%. Search queries on Baidu also increased by 2.1% to 78.2% while search queries on Google dropped by 2.3% to 14.4%. In China, the second quarter is [...]

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Top China Internet Properties by Unique Visitors in May 2010

July 16, 2010
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In a recent report released by comScore, in terms of engagement among the top 20 most-visited properties in Asia Pacific, Tencent ranked as the most-engaging property with visitors averaging 6.5 hours on the site during the month, consuming 716 pages of content and visiting the property an average of 39 times.

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China Internet Users More Comfortable with Companies who Microblog

July 14, 2010

Research from Fleishman-Hillard found that while internet users in China overwhelmingly felt more comfortable with companies that microblog, those in North America and the UK were largely unmoved. China Internet users also show very positive attitude toward companies monitoring microblogs: Edison Research found that while 87% of US consumers had heard of Twitter, only 7% [...]

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Tencent Launched Social Networking Site: “Friends”

July 12, 2010
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Tencent last week launched a new social networking website in China called “Peng You” which means “Friends” in English. Pengyou clearly targets two groups of audience, “students” and “white collar workers”. At first login, users will be asked to select which group they belong to: The “students” SNS features come from Tencent’s previous product called [...]

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Google.cn stopping to redirect to HK with a deceptive landing page

June 29, 2010
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As Google’s Internet Content Provider (ICP) license is up for renewal on June 30 in China, Google now has a new approach to handle Google.cn visitors.

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Vuvuzela voted the top World Cup hit by Youku users

June 24, 2010
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In a Youku poll to see what made the biggest impression on viewers of World Cup 2010, the vuvuzela takes the first place, with 22.5% of respondents (2,355 votes) voting for “The ear-splitting vuvuzelas” as the most striking feature of the matches so far.

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China to Allow Non-financial Companies to Offer online payment services

June 22, 2010

China’s central bank on Monday said it would allow non-financial companies such as Alibaba, the country’s leading e-commerce company, to offer online payment services. The move comes after months of uncertainty over whether the People’s Bank of China might severely curtail the business of AliPay, an affiliate of Alibaba. The central bank has been pushing [...]

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