China Banking Association recently released a study “Chinese Credit Card Industry Development Blue Book 2009-2011″ showing that total credit card transactions in 2011 totaled 7.56 trillion yuan (about USD 1.2 trillion). [click to continue…]
The launch of social ads on Sina Weibo is definitely not a surprise to many people in China digital marketing industry considering the long existence of social ads on Facebook and eager “learning habit” of China Internet companies.
Sina Weibo social ads have two types: top and bottom banner ads, and promotion ads of topics, events, videos and products. Social ads targeting…
China’s first quarter online shopping transactions was 228.2 billion yuan, down 0.8% over the previous quarter but up 40.9% over the same period last year. [click to continue…]
by CIW Team Staff on May 8, 2012
in mobile
The first quarter China mobile market in 2012 totaled 15.87 billion yuan (USD 2.5 billion). [click to continue…]
With the growth of China’s economy also comes the increase of connectivity. According to China Internet Network Information Center (CNNIC), there are over 513 million internet users and 356 million mobile internet users in China. Almost half of the internet users (48.7%) spend about half of their time online on SNS and microblogs.
The growing usage of social networks is generating business opportunities across many industries. As the country’s labor market is experiencing a fierce war on talent, we as an advertising agency specialized in employer branding and recruitment marketing, wonder how social media is playing a role in the industry.
To gain understanding on social recruitment in China, MXMM has conducted a first-ever study on the use and perception of social media among the country’s HR professionals. The results derived from this study show that 51% of the respondents already use social media for employer branding and recruitment purposes. Check out the infographic…
by CIW Team Staff on May 2, 2012
in Travel
China OTA Market Share by Revenue
Total online travel market revenue reached 440 billion yuan (USD 70bln) in the first quarter of 2012 in China, 78% of which went to air tickets booking and 13.8% to hotel booking.
The total estimated revenue of China OTAs in Q1 was about 23%, down 0.5% from the previous quarter but up 20.4% on YoY growth. Ctrip not only dominates OTA market with over 41% market share by revenue but also tour package booking market with 38% market share (by revenue), followed by Taobao Trip (9.7%).
