Sogou: Sohu's Search Engine
Sogou is nowhere catching up with Baidu but it is clearly the leader among the rest of Chinese search engines. Some marketers have found it very helpful reaching lower tier cities with lower cost per click advertising on Sogou search.
Wang Xiaochuan, CEO of Sogou, revealed the cooperation details in an internal email that Sogou and Tencent would form a joint department to begin cooperation on search.
The email said that Tencent would merge Soso and QQ Chinese input with Sogou, and invested USD 448 million to take 36.5% of stake in Sogou. Tencent expected to increase its stake in Sogou to 40% very soon. Tencent and Sogou would work with each other in technologies, products, traffic and data, which would start a new chapter in mobile internet field. [Read more...]
According to CNZZ, Baidu topped China search engine market share with 63.16%, followed by Qihoo’s 360 with 18.23%. Sogou ranked third with 10.35% market share. [Read more...]
China search engine Marketreached 9.28 billion yuan(1.5 billion USD) in Q2 2013, with a QoQ growth of 25.1% and a year-on-year growth of 35.3%, according to statistics released by iResearch.
China search engine market growth in Q2 was driven by three factors. First, due to seasonal factor, after the Chinese Spring Festival, search traffic was growing. Second, the number of search advertisers and ARPU increased. Third, Qihoo’s 360 search quickly commercialized. However, the sluggish macroeconomics, saturated traffic in desktops, and mobile search revenue realization was troubling the search engine market. [Read more...]
China online ad market in Q2, from iResearch data, reached 23.26 billion yuan (USD 3.8 billion), growing 17.4% compared to Q1 and YoY growth of 27.4%. China online ad market is entering to a steady growth stage.
In Q2, search, video, news and navigation monthly usage increased. NetEase, Taobao and eTao had more than 10% QoQ growth, Sina, Sohu and iFeng had more than 7% QoQ growth. [Read more...]
According to iResearch Q1 report, Baidu search engine market share is 80.6% (by revenue), growing steadily compared to 79.7% in last quarter. And Google shares 14.4%. [Read more...]
According to EnfoDesk, Baidu had 66.91% China search engine market share in the first quarter of 2013 by user visits, followed by 360 with 13.42% and Sogou with 9.32%. [Read more...]
According to China search engine market quarterly data in 2012 released by EnfoDesk, the China search engine leader Baidu accounted for 78.6% of the total search engine market, Google for 15.6%, while Sogou 3.1%. [Read more...]
China search engine market reached 7.78 billion yuan (USD 1.25 billion) in Q3 2012, with the QoQ growth of 13.5% and YoY growth of 44.1%. China’s search engine market growth is slowing down as the growth rate is lower than 50% for the very first time due to a few factors:
- Affected by the macroeconomic situation, advertisers reduced their advertising budget
- Fast-growing mobile search engine took some market share
- The launch of Qihoo 360 search engine took some search volume market share while having not yet started to contribute revenue to search market
Analysis International, a China Internet research company, released search engine market data for the first quarter in 2012. Total revenue in Q1 has grown by 70.4% (YoY) to 5.53 billion yuan (USD$877 million) though it’s dropped by 4.7% compared to the previous quarter. [Read more...]
Total revenue of China search engine market last year reached 18.78 billion yuan, up 11.7% from 2010. Baidu leads search engine market with a market share of 76.1% by revenue while Google’s down to 19.8%. Sogou and Soso expanded their market share to 2.3% and 1.4% respectively.
China web search requests amounted to 77.51 billion times in Q3 2011, up 6.1% from Q2 and 16.3% from Q3 2010 according to research company iResearch. [Read more...]
One feature worth mentioning is “webpage update alert” function. Whether it’s a resources page or your competitors news release page, Sogou Browser will alert you if there is any content update.
You can track content update on social media websites like Weibo, Renren, Kaixin and most blogs as well.
According to Enfodesk’s data, total revenue in China search engine market reached 4.32 billion yuan (about USD 668 million) in the second quarter of 2011, up 33.2% compared to the first quarter.
Google’s market share by revenue continued its down trend to 18.9% and Baidu’s up slightly to 75.9%. [Read more...]
Baidu’s market share by search queries in Q4 2010 increased by 6.5% to 83.6% compared to the same period in 2009, according to the latest report from iResearch.
Unfortunately for Google, its search query market share dropped to 11.1%. Definitely not a good thing for China search market; we’d love to see some competitions in this market.