According to China search engine market quarterly data in 2012 released by EnfoDesk, the China search engine leader Baidu accounted for 78.6% of the total search engine market, Google for 15.6%, while Sogou 3.1%. [Read more...]
China search engine market reached 7.78 billion yuan (USD 1.25 billion) in Q3 2012, with the QoQ growth of 13.5% and YoY growth of 44.1%. China’s search engine market growth is slowing down as the growth rate is lower than 50% for the very first time due to a few factors:
- Affected by the macroeconomic situation, advertisers reduced their advertising budget
- Fast-growing mobile search engine took some market share
- The launch of Qihoo 360 search engine took some search volume market share while having not yet started to contribute revenue to search market
Analysis International, a China Internet research company, released search engine market data for the first quarter in 2012. Total revenue in Q1 has grown by 70.4% (YoY) to 5.53 billion yuan (USD$877 million) though it’s dropped by 4.7% compared to the previous quarter. [Read more...]
Total revenue of China search engine market last year reached 18.78 billion yuan, up 11.7% from 2010. Baidu leads search engine market with a market share of 76.1% by revenue while Google’s down to 19.8%. Sogou and Soso expanded their market share to 2.3% and 1.4% respectively.
China web search requests amounted to 77.51 billion times in Q3 2011, up 6.1% from Q2 and 16.3% from Q3 2010 according to research company iResearch. [Read more...]
One feature worth mentioning is “webpage update alert” function. Whether it’s a resources page or your competitors news release page, Sogou Browser will alert you if there is any content update.
You can track content update on social media websites like Weibo, Renren, Kaixin and most blogs as well.
According to Enfodesk’s data, total revenue in China search engine market reached 4.32 billion yuan (about USD 668 million) in the second quarter of 2011, up 33.2% compared to the first quarter.
Google’s market share by revenue continued its down trend to 18.9% and Baidu’s up slightly to 75.9%. [Read more...]
Baidu’s market share by search queries in Q4 2010 increased by 6.5% to 83.6% compared to the same period in 2009, according to the latest report from iResearch.
Unfortunately for Google, its search query market share dropped to 11.1%. Definitely not a good thing for China search market; we’d love to see some competitions in this market.
China’s Q1 online advertising spend in 2010 showed strong growth, with an increase of 85.4% to 6.36 billion yuan (USD 931 million) compared to Q1 spend in 2009. Baidu leads China’s online advertising market in quarter one in 2010 with total sales of 1.293 billion yuan. The next five are:
- Taobao: 590m yuan
- Google China: 563m yuan
- Sina: 380m yuan
- Sohu: 290m yuan
- Tencent: 210m yuan
Web portals and search engines are the major source of online advertising. Mobile advertising spend increased by 30% to 250 million yuan, compared to Q4 2009. [Read more...]
CNNIC has released its latest search engine report showing that by the end of June 2009, the number of Chinese search engine users has reached 235 million with an increase of 59.49 million people, annual growth rate of 34%. The number will likely reach 260 million by the end of year 2009. Here is a summary of some interesting findings in China search engine market:
- Main purpose of search engine uses: entertainment (especially music, over 39.5%)
- Urban search engine users: 180 million
- Rural search engine users: 55 million.
- Mobile Internet users: 155 million
- Mobile Search users: 40.74 million
- Male search engine users v.s. female: 52.4 v.s. 47.6
- Student search engine users: 37.1% (over 87 million)
- Over 81.7% of students use search engines
- 88.8% users search with more than one search engine
- Among those who use only one search engine: 73.2% choose Baidu, 11% choose Google
- 42.9% users’ monthly income are below 1,000 yuan; 27.3% between 1001 and 2000 yuan; 29.8% over 2000 yuan.
Search Engine Penetration Rate
- Baidu: 92.9%
- Google: 32.7%
- Sogou: 26.9%
- Yahoo: 22.0%
- SoSo: 13.0%
- Bing: 6.3%
- Yodao: 5.1%
“First Choice” Market Share
- Baidu: 77.2%
- Google: 12.7%
- SoSo: 3.1%
- Sogou: 2.4% with 41.2% increase, the highest among all search engines
- Yahoo: 1.6%
High-End Search Engine Users
CNNIC defines high-end users as those above 25 years old with college education and and income of over 3,000 yuan. 8.5% of all search engine users are high-end search engine users.
69.8% of high-end users take Baidu as first choice having increased 10% over the last year. However, only 22% choose Google as first choice.
China’s B2B media platform Toocle launched the first B2B top search list last week. The site is in four languages, Chinese, English, Korean, and Japanese. However, the top search list so far is only in Chinese.
Toocle top search list is based on data from six search engines: Baidu, Google, Yahoo, Sogou (Sohu), Tencent SoSo, Netease Youdao. To me, this top search list is not quite helpful. It only shows daily absolute number of searches on each of the six search engines and month to date percentage of market share (in terms of number of searches as shown below).
Toocle is a trading circle connecting sellers around one buyer. Being created by the buyer the seller can easily and freely join your toocle for the products you wish to sell. The platform enhances business communication and negotiation to conduct successful trading.
China Internet Network Information Center (CNNIC) in Beijing issued “2008 Chinese search engine market advertisers research report” and “2008 Chinese search engine user behavior study“. This is also a CNNIC published for four consecutive years in the field study report.
Report shows that 64.9% of search marketing advertisers use multiple search engines, search engine marketing (SEM) model is more applicable to medium-sized enterprises. The percentage of advertisers with annual turnover of one to five millions has exceeded half of total number of advertisers, to 61.1%. Similar to International market, most searches concentrate on brand related searches.
Bt the end of 2008, the Chinese search engine users has reached the scale 203 million people. The report also shows that search engine user’s income level is higher than the national average of Internet users.
Other findings include:
- Among all companies in China who used search as a marketing tool, 86% used Baidu and 60.2% used Google.
- Among all companies who just used one search engine for SEM, 72.2% selected Baidu; among those who chose multiple search engines, there were 93.1% who selected Baidu.
- Only 35.1% SEM advertisrs chose to advertise on just ONE search engine.
- 49.3% advertisers are in manufacturing industry; 12.5% in IT; 10.3% in trade; 6% in service. Advertisers for all other industries are less than 5% except pharmaceutical and chemical industry.
- Among all companies who participated in the survey, 14.1% is willing to do SEM and invest more in SEM. 55.3% WILL do SEM and keep the current spend level. 4.6% will do SEM but will lower the spend. 7.8% will not and 18.2% are not sure.
- 76.4% companies doing SEM invest more than 5000 yuan annually.
Chinese Search Engine User Behavior Study
- When no ideal results can be found after the first search, 60.5% users will change keywords to search again. 46.6% will user longer or shorter keywords to search again. 40% will change search engine; 30.4% will search again in the search results. 26.1% give up searching.
- 40.8% search engine users have monthly income of below 1000 yuan (US$146.21). 25.9% between 1001-2000 (USD 146 to USD 292). 33.3% above 2000 yuan (USD 292). Average income of search engine users is higher than that of Internet users, showing higher commercial value.
- 70.1% of Chinese search engine users are below 30 years old; 31.7% are students. Among those non-student users, 30.3% received high school education as highest education, 28.8% received diploma, and 25.1% received university degree.
- What’s worth mentioning is that, Sogou (sohu’s search engine) market share continued to climb up and 2.9% of search engine users select sogou as the first choice; 1.6% chose Yahoo.