The number of mobile search users grew to 705 million in 2019 in China, according to a Chinese research company iiMedia.
Baidu has the largest market share reaching over 70% mobile users in China, followed by Shenma and Sogou.
The actual spending on search advertisements in China was 1.13 times higher than the budget. Over 40% of advertisers spent over 50,000 yuan on search engine ads in 2019.
Close to 30% of China's mobile search users often searched for products on search engines in 2019.
The top searched for products on mobile search are Apparel & Bags, Food & Beverage, and Living commodities.
The acceptance to advertisements on search engines in China is high as close to 60% find SEM ads "quite acceptable" or "completely acceptable".
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time