The number of mobile search users grew to 705 million in 2019 in China, according to a Chinese research company iiMedia.
Baidu has the largest market share reaching over 70% mobile users in China, followed by Shenma and Sogou.
The actual spending on search advertisements in China was 1.13 times higher than the budget. Over 40% of advertisers spent over 50,000 yuan on search engine ads in 2019.
Close to 30% of China's mobile search users often searched for products on search engines in 2019.
The top searched for products on mobile search are Apparel & Bags, Food & Beverage, and Living commodities.
The acceptance to advertisements on search engines in China is high as close to 60% find SEM ads "quite acceptable" or "completely acceptable".
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