In China smartphone offline market by sales volume, China Mobile market share rose to 47% in 2014 while China Unicom dropped to 24%. China Telecom’s market share had little change from 2013 according to a research from GfK. Besides, 2G is becoming less popular in China as its market share decreased to 8% in 2014.
China Mobile has increased more investment in 4G smartphone market since last year, which contributes to its rapid development in China smartphone offline market in 2014. In the first half of 2014, total sales of smartphones in China have exceeded 185.563 million units according to data from iiMedia Research. 3G Smartphone accounted for 72% of all the phones sold and the market has higher demand on 4G smartphones as 4G network is heavily promoted by the telcos in China.
The market share of Samsung, Lenovo and Apple decreased in August 2014 in China’s smartphone offline market, while Vivo, Huawei, Oppo and Xiaomi all have increased market share.
In August 2014, top 5 smartphone brands by market share in China Mobile offline market were Samsung, Vivo, Goolpad, Oppo and Lenovo.
The top 5 smartphone brands by market share in China Unicom‘s offline sales channels were Samsung, Apple, Lenovo, Xiaomi and Coolpad.