As of 30 September 2014, the number of China taxi app users was 154 million. Kuaidi and Didi Dache apps are the two most popular taxi apps in China. Kuaidi had 54.4% market share by total number of users, followed by Didi Dache with 44.9% according to data in report of China taxi app market in Q3 2014 published by EnfoDesk.
The latest data shows as of 30 September 2014, Kuaidi Taxi covered 358 cities in China and Didi Taxi covered 300 in Q3 2014. Kuaidi and Didi Taxi apps users’ average use frequency both increased in Q3 which indicates that user stickiness of their apps is increasing. Active users’ average use frequency of Kuaidi Taxi app was 15.82 while with Didi Taxi app was 12.55.
Tencent backed Didi Dache and Alibaba backed Kuaidi, started a “bonus” war for obtaining users. The battle heated in February 2014, the giveaway bonus for each customer who used their app to call taxi reached 12 yuan (USD 1.94) on February 18, the highest bonus hit 20 yuan (USD 3.24) for customer and 15 yuan (USD 2.43) per transaction for driver. More here.
Taxi apps now provide single taxi service and such apps should be improved to make their long term development.
- There should be a unified platform for China taxi app market to integrate taxi source efficiently in one city. Taxi apps can expand service like online car renting, car sharing and car booking, which can satisfy uses’ large demand in cities now.
- Taxi apps should market their service via various social platforms. App users are more dependent on taxi apps when they are in a strange city and it is efficient to market apps on traveling and transportation platforms. Besides, taxi apps can cooperate with local lifestyle service platform to provide discount card and coupon.
eHi and Shenzhou Car Rental Service are two popular car rental service providers in China, see their performance in Q2 2014: China Car Rental Service Performance in Q2 2014: Shenzhen VS eHi