Traditional out-of-home advertising showed a downtrend in spending in China. Both real estate and construction industry reduced out-of-home ad spending by 37.1% year-on-year. Xiaomi, Ele.me, KFC, and Didi were among the top ad buyers.
Within the online travel market, Ctrip and Qunar were the two biggest players while Fliggy was a distant third. In June 2018, Ctrip had 10.94 million DAU, with penetration rate at 16.1%. While both Qunar (9.22 million) and Alibaba-affiliated Fliggy (2.21 million) saw declines in DAU. WeChat Mini-Programs might be the next opportunity for some […]
Apple and Xiaomi are found most relevant to the lives of China’s Gen-Y and Gen-Z consumers according to RTG Consulting Group.
MIT Technology Review lists Baidu as the second smartest company after Amazon in the world.
Car-hailing apps have over 60% penetration rate across all city tiers and age groups in China. 84.7% users from China’s first-tier cities use car-hailing services; and, they used car-hailing apps 8.7 times on average in the past month according to an FT research.
Didi, Uber’s China Rival, announced a total number of 1.43 billion orders in 2015 including taxi, private car, carpooling, bus, test drive, corporate service and other services. And, the total number of registered Didi users had reached 250 million by the end of 2015.
Despite the continuous weak growth and even decline in smartphone sales in China, major domestic mobile phone manufacturers still set a “big leap” of shipping target in H1 2015. Although foreign brands iPhone and Samsung still held a large market share, domestic brands as Huawei, Lenovo, Xiaomi and TCL etc. all set their phone sales […]
Uber China finished nearly US$1 billion financing from Baidu, China Credit Bank, and other large enterprises in China, which made its valuation approximately US$7.5 billion. However, this hasn’t been confirmed by Uber. Uber has also been financing, and the current valuation is about US$51 billion, surpassing the Chinese mobile phone manufacturers Xiaomi to be the […]
Kuaidi and Didi mobile car calling apps still rank first in China’s car calling market by usage rate according to iiMedia Research. Carpooling will become the next focus of competitions in China’s car calling market.
In the costly-spending O2O field, almost all firms have a grievous history of fraud transactions and anti-fraud transactions. Uber, Didi, and other vehicle calling services have become the trades favoured by many over the past two years, due to their high-profile spending of scores of millions US dollars every day.
In Q1 2015 in China, the top 3 private car service apps were Didi private car (including Yihao private car), Yidao yongche and Uber by total number of active users. EnfoDesk estimates that China private car service will strengthen its service and become the first choice for tier-1 and tier-2 citizens in the near future.
Chinese consumers can save spend when they choose apps that offer subsidies or Hongbao, coupon nowadays. In the internet times, many apps would provide subsidies to acquire users, which further changes people’s lifestyle in China. Tencent carried out a survey about consumers’ long term behavior about apps with subsidies offers and those without subsidies. 50% of […]