WeChat official account has been launched for over two years, which has attracted businesses and individuals to the platform. QQ, being quiet connecting businesses and individual users, launched their “Lifestyle Service Account” in November 2014.
Smart device MAU of QQ was 542 million, more than WeChat which was 468 million in Q3 2014. This is a bit surprising considering the growth rate of QQ has been slowed down.
Mobile QQ’s service account, similar to that of WeChat’s, offers merchants service account via 2D code, which connects users and businesses once scanned and followed. However, it kept one key dial-in to merchant customer service on a prominent position. Users can use voice guidance as services such as tracking for delivery status and requesting for delivery.
Mobile QQ and WeChat official accounts can roughly provide the same service to users; one with voice, the other with text menu. Many China internet users would prefer getting services via voice comparing with text menu on WeChat, especially on services with immediate or even real time response required.
Mobile QQ service account will be open for public registration at the end of 2014 or early next year according to Yin Yu, VP of Tencent at World’s Internet Conference.