eLong’s hotel room nights stayed in the fourth quarter of 2014 increased 27% to 9.4 million room nights compared to 7.4 million in Q4 2013 according to eLong unaudited financial results.
Mobile bookings comprised approximately 55% of eLong brand room nights, excluding room nights from non-eLong brand distribution partners and resellers, in the fourth quarter; and the cumulative downloads of eLong mobile apps reached 132 million.
Domestic hotel coverage network expanded 186% to over 200,000 domestic hotels as of December 31, 2014, compared to 70,000 as of December 31, 2013.
More than 28,000 properties have contracted to use the free, cloud-based, multi-device hotel property management systems, Yunzhanggui and Zhuzhe, produced by eLong investee companies.
eLong Business Results in Q4 2014
Total revenues by product for the fourth quarter of 2014 as compared to the same period in 2013 were as follows (in RMB million):
eLong net revenues for the fourth quarter decreased 6% to RMB246.2 million (US$39.7 million), compared to RMB261.0 million(US$43.1 million) in the fourth quarter of 2013.
Hotel revenue decreased 6% in the fourth quarter of 2014 compared to the same period in 2013, primarily due to lower hotel revenue per room night, partially offset by higher volume. Room nights stayed in the fourth quarter increased 27% year-on-year to 9.4 million, and hotel revenue per room night decreased due to the growth of our coupon program and lower commission rate hotel room nights for which we recognize revenues on a net basis, partially offset by the growth of prepurchased hotel room night transactions for which we recognize revenues on a gross basis. Hotel revenue comprised 79% of total revenues, compared to 80% in the prior year quarter.
Air tickets booking segments increased to 1.0 million in the fourth quarter, an increase 23% compared to the prior year period. eLong air revenue decreased 13% in the fourth quarter, primarily due to a decrease in air revenue per segment. Air revenue decreased to 11% of total revenues from 12% in the prior year quarter.
Highlights of eLong’s performance in 2014
Total revenues by product for the full year 2014 as compared to 2013 were as follows (in RMB million):
- Hotel room nights stayed in 2014 increased 32% to 34.2 million room nights compared to 25.8 million in 2013.
- Hotel revenue in 2014 increased 9% to RMB938.8 million (US$151.3 million), compared to RMB858.2 million (US$141.8 million) in 2013.
- Net revenues in 2014 increased 8% to RMB1,086.2 million (US$175.1 million), compared to RMB1,009.7 million (US$166.8 million) in 2013.
- Air segments increased 8% to 3.3 million for the full year 2014. Air revenue for the full year 2014 decreased 7%, primarily due to a 14% decrease in air revenue per segment. Air revenue decreased to 11% of total revenues from 12% in the prior year.
Our mobile lodging transactions have surpassed 100,000 per day on peak days; and our lodging network has grown to more than 200,000 properties in China and more than 400,000 properties worldwide. Facing fierce competition, we are innovating more quickly and investing more in our products, technology and people than at any time in our history. We will continue to invest in order to accelerate our growth in 2015
said Guangfu Cui, Chief Executive Officer of eLong.