Shoppers from China spent 18% more on Tax Free Shopping in 2014 compared to 2013 according to Global Blue.
Global Blue’s Top Ten Globe Shopper Nations in 2014 (growth vs. 2013)
- China (+18%)
- Russia (-17%)
- USA (+8%)
- Indonesia (-10%)
- Japan (-12%)
- Taiwan (+29%)
- Hong Kong (+25%)
- Thailand (-10%)
- Saudi Arabia (+15%)
- Kuwait (+18%)
China and Russia are by far the most lucrative countries of origin for globe shoppers, with Chinese globe shoppers now accounting for almost one third of all Tax Free Shopping spend followed by Russia (14%), United States (4%), Indonesia (3%) and Japan (2%).
Five of the top ten increased their Tax-Free Shopping spend by more than 15% in 2014 – Taiwan, Hong Kong, China, Kuwait and Saudi Arabia. Almost 50% of purchases were related to fashion and clothing, followed by the watches and jewellery at 17%. In 2014, the number of Chinese transactions increased by a significant 38% according to Global Blue.
Paris remains the most popular shopping city.
Find out more about China Online Travel Market 2014-2017 here.