The domestic demand for shoes and clothing in China has continued to grow rapidly and has leaped to the largest single footwear and clothing consumer market in the world, accounting for a quarter of the total, according to a recent McKinsey whitepaper. In this period of rapid development, driven by various factors such as economy, […]
Down-to-earth new small-town youths are also pursuing progress. They are down-to-earth in pursuit of stability and happiness; at the same time, they are constantly demanding self-improvement. They achieve self-improvement in many ways in order to win greater social recognition. Read Part 1 here. You can download CIW eBook: Small Town Youth, New Growth Engine in […]
Recently, “Investing in sneakers” has become a trend, it is said that selling sneakers can bring money more easily and quickly than selling houses. And, “a post-95 young man bought a house in Hangzhou by investing in sneakers” became a trending topic on Weibo. However, recently, a young man in Nanjing lost a lot of […]
China’s fashion bloggers maximize their business value – from sashaying down the fashion walkways as models, designing their own clothing line, acting as brand ambassadors and now to even doing direct sales of luxury goods. Besides engaging influencers (commonly known as KOL) as brand ambassadors or design collaborations, luxury brands now can sell their bags […]
Retailer websites or apps are the first digital information source in all countries – most notably in the USA, UK, Germany, France and China according to a survey by Digitas.
In August 2015, the average daily reach of fashion websites in China was 13.24 million users. The top ten websites by daily reach accounted for 3.8% of total internet users in China according to iResearch.
In June 2015, the average daily user reach of fashion websites was 12.63 million, according to iResearch data.
From January to March in 2015, 60.97% China internet users visited female fashion websites directly. Male visitors accounted for 59.21% and visitors who are between 30 years old and 40 years old represented 42.5% according to Baidu’s research.
Shoppers from China spent 18% more on Tax Free Shopping in 2014 compared to 2013 according to Global Blue.
In Q2 2014, China total print advertising spend was about RMB14 billion ($2.28 billion), a decrease of 11.4% from the same period in 2013 according to Print Ads Report in Q2 2014 published by Meihua.info. In Q2 2014, the number of total print advertisers was 19,884 with a decrease of 14.6% from same period of 2013. […]
Recently, homepages of Tmall, Jingdong, Dangdang and Vip.com are almost those ones related to “Fashion” in China. These four popular online retail websites in China are now all promoting heavily the clothing and apparel category and associating their brand with “fashion”.
Chinese fashion websites average daily reach is 12.418 million from 23 Jun 2014 to 29 Jun 2014, according to iResearch data, dominated by China’s local fashion sites.