As the core source for mobile phone service system, ROM is more and more important in mobile internet times. In a survey conducted by Tencent, 80% China smartphone user respondents rooted their smartphones in 2014.
The popularity of Android open source system stimulates more and more smartphone users to root their mobile phones in China.
The major reasons to root smartphone were to update new system version and experience other systems in China in 2014.
Compared with traditional channels to download ROM, ROM official website is more resourceful and categorized. 36.4% respondents would like to download on official websites in 2014. However, there were fewer smartphone users downloading ROM from online communities.
ROM’s brand is the first factor to consider when choosing which one to use by China smartphone users in 2014. High-level version ROM can not only bring more functions, but also assure the app compatibility.
ROM with system apps only is smartphone users’ favorite, representing 69.5% in China in 2014. ROMs with various apps were not popular among users, as it only accounted for 6.8% in the research.